Local SEO is defined as the strategy to promote websites locally. It can be through organic ranking or through search engines such as Google Places, Bing map and Yahoo Map. It is a significant part of the local business in terms of advertising. Organizations working online must also implement local SEO Strategies in order to enhance their business conversions. Hiring a local SEO professional would be the right step in garnering a special place for your local business. SEO experts will put these businesses at local directories and Google Places to attain higher local keyword rankings and to increase your website visibility locally at the same time. Getting the right mixture of all these benefits will then results to increased number of conversions or leads for your business.
Here are some of Local SEO Tips that businesses can use to increase their traffic, sales and visibility.
• Create a profile. Simply create a profile in Bing Local, Google Places and Yahoo Local in order to go through all the steps of optimizing your website locally.
• Upload photos of your business. Provide a photo of your business in the local sites in order for the users to see your business. You can easily upload it on your own. Choose the best photo that will represent your website as first impression lasts. Make a good impact through the photo that you have uploaded.
• Manage information on the internet. As it is common on local optimization that they get information on other sites, ensure that all the information listed there are correct. If something is misleading, you can scan and go to the source and let them arrange the issue before it reaches the local sites.
• Ensure you get reviews. Most Local sites require that you get reviews from your customers. You can do it through your invoices, email communications or forums to post something that you love to hear your customers to give a review of your business on Yahoo/Bing or Google Local. Reviews whether it is bad or good make your business more credible.
• Remember that bad reviews are good. No business is perfect. Bad reviews or negative feedbacks from customers are part of every business. This way, you will know the actual feedback and how your business is doing and going. Ensure that you make up for all these negative feedbacks because after all, no one wants to have bad reviews again and again. It is a point for improvement for your business.
• Ensure that you are reachable. Ensure that you are reachable on local numbers. You can post your local number on your website to ensure that your customers and your future customers can easily contact you anytime.
• Indicate your physical mailing address on all pages of your website. Your local address is very significant and must be posted on all the pages of your website in order to mark your geographic location.
• Put yourself in the shoes of the customer or visitor. Remember that what your customer or visitor is typing on local search engine in order to find a specific product. For instance, your business deals with various kinds of sports shoes. If the visitor typed shoes on the search box, it would appear that there would not be a good match as it is too generic. The moment they will search for running shoes, they will probably find you on the search as you focus on these products. Remember to think like a searcher or visitor to turn them into customers.
• Ensure multiple locations have multiple landing pages. Ensure that if you have 2 locations for your business, make each location links to a page on your website. Don’t send 2 or more local listings back on a same page or homepage.
• Treat your customers with delight. As the saying goes “the customer is always right”, it is really true to treat them with delight. You need to treat your visitors and leads with a delighting online and offline customer service. Local searches record all the information on your profile, information on your business sites and in other websites. So ensure that you make your leads happy to attain good feedbacks and reviews.
It is impossible to control what appears on the local SEO listings but business owners must take some actions to ensure that what has been listed on local searches make a good reputation of their Online Business.