Avoiding Legal Misery when Marketing a Practice Online

Going online can be a reasonably priced and effective form of marketing for any physician practice. But if it isn’t done right, the Internet can end up being a legal minefield.

While the Web and social media can be beneficial, it is important for physicians to address the proper ways for a practice’s doctors and staff to use social media inside and outside the workplace — even for conduct outside the practice’s work or Web space.

Your Web presence is treated as advertising under the law, just as if you bought space in a newspaper or telephone book. So the legal and ethical rules of advertising for physicians apply. For example, your website should not contain patient or individual testimonials. The safest way is to concentrate on the facts of your practice: who you are your level of experience, the services you provide and your practice’s location.

The site can tell potential patients why they should select your practice, as long as the statements are not legally false, deceptive or misleading, as judged by authorities such as your state’s medical board. The American Medical Association Code of Medical Ethics says, “Generalized statements of satisfaction with a physician’s services may be made if they are representative of the experience of that physician’s patients.”

Despite some risks, a website can be an excellent and relatively inexpensive way to brand your practice. So can social media — Facebook, Twitter, YouTube and other sites that connect directly with patients.

While engaging in social media, physicians also should be aware of the Health Insurance Portability and Accountability Act’s privacy provisions. Even an inadvertent disclosure of a patient’s health information through social media can be a problem. For example, a hospital employee was forced to resign over a message she posted on Twitter that contained health information about a patient.

Even if you’re not using social media, others may be using it to talk about you. Social media also are used by patients to express views about a physician. Some of my physician clients are concerned that patient blogs mentioning them are among the first few listings on search engines. Other physicians worry about false or misleading information being spread quickly through social media.

Legally speaking, there’s not much a physician can do about this other than to monitor the conversation and respond professionally without attacking anyone personally or divulging patient information.

It is important that practices establish a social media policy for a practice’s physicians and staff members. Your policy should outline what is acceptable use (if any) of personal social media during business hours. The following three W’s should be outlined.

Who is permitted to post or tweet material to social media dedicated to the practice? Is someone designated as the practice’s poster or tweeter?
What can be posted? The policy should address appropriate responses when people post material on the practice’s site. For example, someone might post a medical question on the practice’s Facebook page. From a liability perspective, you should not give medical advice through social media. A good response would be: “Thank you for your inquiry. Please call our office, and we will be happy to discuss this with you.”
Where will the practice post? The policy should say which social media sites the practice uses and maintains.
The policy should tell employees of the risks associated with disclosing patient and other practice information on social media networks and ways to avoid illegal disclosures.

One way to do so is to require that all material posted on behalf of the practice is approved by a committee sooner than a single person. This will help avoid HIPAA violations and inappropriate disclosures. Further, the policy should explain the consequences of noncompliance by your employees and emphasize personal responsibility and good judgment.


Prominent Online Marketing Helps Businesses to Stop Irritating Customers

A recent survey shows that telemarketers and door-to-door salesmen can really annoy Australian consumers. Online marketing consultancy prominent Online Marketingcan help business owners to stop irritating their customers whilst growing their business more effectively.

Customer magazine Choice surveyed over a thousand of its members to find out what annoys Australians most. Coming in at number seven were telemarketers and door-to-door sales people. If your business relies on direct marketing such as door-to-door sales or telemarketing to grow and thrive, prominent Online Marketing can help you find new ways of reaching fresh customers and getting more leads for your business.

“The problem with telemarketing, door-to-door sales or even print and radio advertising is that it can be difficult to reach your ideal customer. The approach is very broad and it often targets people while they are focused on doing something else,” says Ms Jungclaus, founder of online marketing consultancy prominent online marketing.

“Instead it makes sense to advertise people when they are trying to solve a problem and are looking for products and services to help them do so. With this approach you will get many more responses and therefore get more business from the same advertising budget.”

Specialists in online lead generation, Prominent Online Marketing can help small businesses achieve just that: get more fresh leads and new customers in the door while cutting advertising and marketing spend by as much as half. And you won’t be included in the ‘most annoying’ list anymore!

“Simply think about how most people go about solving their problems today,” says Ms Jungclaus. “Many people will ask their existing network of contacts first and then try and find a solution online. And that’s exactly how you want to get new customers: through referrals and online.”

Prominent Online Marketing is an online marketing business based in Sydney, Australia. With its main focus on low cost lead generation, Prominent Online Marketing helps businesses grow their profits through online lead generation even if they don’t know how to turn on a computer and have no idea where to start.


Suit Filed Against Advertisers of Counterfeit Drugs by Google

Google has filed a civil accusation to strike back against what it calls “rogue online pharmacies” advertising counterfeit drugs in malware ads on its search site, Michael Zwibelman, Google’s litigation counsel, wrote in a blog post on Sept. 21.

Google has taken the fight to U.S. District Court against counterfeit prescription drug sellers that post malware ads on its search site.

In an e-mail to eWEEK, a Google spokesperson declined to comment further than the blog post.

The case filed in U.S. District Court for the Northern District of California named one individual and 50 unnamed defendants who violated the AdWords online-ad policies for advertising drugs and pharmacies not cleared by the National Association of Boards of Pharmacy, The Wall Street Journal reports.

Pharmacies advertising on Google must be certified by that organization.

The Google AdWords online advertising guidelines read as follows: “Google AdWords prohibits the promotion of online pharmacies and prescription drugs.”

“Litigation of this kind should act as a serious deterrent to anyone thinking about circumventing our policies to advertise illegally on Google,” Zwibelman wrote.

The company reportedly alleges individuals misspelled pharmaceutical names deliberately to get around Google’s AdWords policies on promoting online pharmacies, InformationWeek reports.

“It’s been an ongoing, escalating cat-and-mouse game—as we and others build new safeguards and guidelines. Rogue online pharmacies always try new tactics to get around those protections and illegally sell drugs on the Web,” Zwibelman wrote.

Zwibelman noted an increase in the volume of rogue pharmacies recently and also their sophisticated methods of bypassing Google’s controls, which include automated keyword blocking. He wrote that Google will add additional “bad actors” to the lawsuit as the company comes across them.

Rob Enderle, principal analyst for the Enderle Group, told eWEEK that it’s unusual for a classified advertising service, online or off, to sue an advertiser. Similar cases often involve the government or consumers suing advertisers rather than the seller of ads, or advertising location, initiating the suit, he noted.

“I think Google is doing this both to raise the integrity of the site and to make sure the problem doesn’t become so pronounced that the government steps in and tries to fix it themselves and create a nightmare for Google,” Enderle said. “They’re doing the right thing regardless of the reason they’re doing it, and the consumer can better believe in the integrity of what’s being advertised on the site.”

Google also filed a suit in December 2009 against a company called Pacific WebWorks to fight fake money schemes.

The same day that Google filed its case against the illegal prescription sellers, eNom, a large provider of Web addresses, agreed to collaborate with the LegitScript Internet pharmacy verification service to challenge Websites that host illegal online pharmacies, according to The Wall Street Journal.

Enderle expects Google to prevail in this case and hinted that this could lead to a criminal case. “There’s a package of evidence that a district attorney could carry relatively inexpensively into court and charge the individual criminally,” Enderle said. “This could prepackage a criminal case if they do it right and create the deterrent that they want.”

As Google fights counterfeit ads, its efforts could turn into a competitive advantage, as it assures consumers of the integrity of the site, Enderle explained.

“Rogue pharmacies are bad for our users, for Legalize online pharmacies and for the entire e-commerce industry—so we are going to keep investing time and money to stop these set of detrimental practices,” Google’s Zwibelman concluded.

Counterfeit drug distribution is a persisting enigma for the health care industry. On July 26 Oracle launched its Pedigree and Serialization Manager application to curb counterfeit drugs in the pharmaceutical supply chain.


Craigslist’s decision to ‘adult services’ a blow to free speech?

With Craigslist’s decision to replace its “adult services” section of its “Services” classifieds with a “Censored” bar that blocks that content, the online powerhouse has once again become a magnet for controversy among those who view the move as a cave-in to limit free speech and to those who accuse the site of facilitating prostitution and possibly a now-dead serial killer’s agenda.

n a poll Mashable is conducting about the change, the website asked readers if Craigslist’s “adult services” should be censored. So far, 71 percent of more than 1,800 who have responded said no, it shouldn’t be censored (although the caveat to that “no” is “because prostitution shouldn’t be illegal anyway.”)

In its coverage of the possible free-speech ramifications of the decision, the New York Times boiled down the issue: “Just how much responsibility does a Web site have for what is posted by its users, or for potential criminal activity that results from the posts?”

The liability issue has stirred up lots of debate.

“If you impose liability on Craigslist, YouTube and Facebook for anything their users do, then they’re not going to take chances,” Brian Carver, an attorney and assistant professor at the UC Berkeley school of information, told The San Francisco Chronicle last week in a story about the Aug. 24 demand from attorneys general to Craigslist to shut down the “Adult Services” section. “It would likely result in the takedown of what might otherwise be perfectly legitimate free expression.”

Technology Liberation Front blogger Ryan Radia wrote: “While the state attorneys general are likely celebrating victory this holiday weekend, all they’ve really done is to stifle free speech online and complicate efforts by law enforcement authorities to go after the real bad guys — you know, the ones who are forcing kids into sex slavery.”

He added: “Law enforcement officials should investigate sex crimes against children committed using the Internet and aggressively prosecute suspected child sex traffickers. Trying to intimidate interactive websites like Craigslist, however, is the wrong approach.”

That’s not to say Craigslist hasn’t been responsive to the pressure imposed by law enforcement and legislators, especially in light of the highly publicized Philip Markoff case. Markoff, who recently committed suicide, was facing a murder charge of a woman he purportedly found via Craigslist’s “erotic services.” He was suspected of attacking other women he met via the site’s classified ads.

In a Aug.18 post to the Craigslist blog, CEO Jim Buckmaster wrote that Craigslist “is committed to being socially responsible, and when it comes to adult services ads, that includes aggressively combating violent crime and human rights violations, including human trafficking and the exploitation of minors. We are working intensively as I write this with experts and thought leaders at leading non-profits and among law enforcement on further substantive measures we can take.”

Buckmaster wrote that in May 2009, Craigslist “implemented manual screening of adult services ads … Since that time, before being posted each individual ad is reviewed by an attorney licensed to practice law in the US, trained to enforce craigslist’s posting guidelines, which are stricter than those typically used by (The Yellow Pages), newspapers, or any other company that we are aware of.”

He said that more than 700,000 ads were rejected by attorneys in that first year of manual screening “for falling short of our guidelines. Our uniquely intensive manual screening process has resulted in a mass exodus of those unwilling to abide by craigslist’s standards, manually enforced on an ad-by-ad basis.”

In the past, Craigslist has relied on the Communications Decency Act to give it the legal weight of immunity and in 2009 filed a civil rights suit against South Carolina Attorney General Henry McMaster, who threatened to prosecute Craigslist for criminal liability in allowing prostitution ads to appear on its site. South Carolina is one of the 18 states that sent the Aug. 24 demand.

“There are multiple ways in which to censor speech — one is directly through the courts, and the other is through a form of protest that says, even if you can do this, stop doing it,” Thomas R. Burke, a lawyer at Davis Wright Tremaine who specializes in Internet law, told The New York Times. “Maybe their point in saying they were censored is that people need to understand the law better.”

Furthering fueling the issue is the amount of revenue generated by that section of Craigslist. While Craigslist is mostly free, it does charge $10 to post an “adult services” ad. According to the Advanced Interactive Media Group, Craigslist’s “adult services” section accounts for 30 percent of the site’s estimated $122 million 2010 revenue. More than half the company’s revenue comes from recruitment advertising, while another 17 percent comes from New York city apartment ads.

While lawmakers and law enforcement may be touting the removal of “adult services” from Craigslist, is it an empty victory? Can the world’s oldest profession — and its off-shoots — be stopped by this or will it merely morph into more savvy language into the personals section?

Certainly, the demand remains strong. “For 2010, its ‘adult services’ revenue will be three times the revenue it generated in that category in 2009,” said Jim Townsend, editorial director of Classified Intelligence Report and the AIM Group.


To Regulate Online Marketing, Advertising Standards Authority Extends Remit

The Advertising Standards Authority has announced that it will soon be regulating online marketing, in response to thousands of complaints which until now fell outside its jurisdiction. The ASA website clarifies:

“From next year, the rules in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing communications online, including the rules relating to misleading advertising, social responsibility and the protection of children.”

The ASA already regulates paid-for advertising space, but the new CAP code sanctions will also cover marketing communications on the advertiser’s own website. In addition, they will regulate any advertising in non-paid-for space, such as on social media sites. Of course, this only applies to sites the ASA can control, so the move will only have repercussions for UK digital marketing.

Websites breaching this policy could be subject to the removal of their paid-for advertisements, removal of pages linking to prohibited marketing, or even being emblazoned with an ASA advertisement highlighting their non-compliance. Meanwhile, content classed as “journalistic” or “relating to causes or ideas” will be above the law.

The operation will be funded by a 0.1% levy on paid-for search engine advertising, with additional capital from Google. With implementation forecasted for March 1st 2011, CAP Services have six months “to conduct training work to raise awareness and educate business on the requirements of the CAP Code, particularly amongst those who may not previously have been subject to ASA regulation”.


Online Ads to be Regulated in UK

The Advertising Standards Authority (ASA) in the UK has announced that it will be regulating all online marketing and advertising from 1 March 2011.

The implementation of such regulations will allow the ASA to remove advertisements and statements from Facebook, Twitter and pay per click (PPC) ads on all search engines.

Paul Bryne from Greenlight, a search and marketing company, had the following comments about how the change will affect online advertising:

“The ASA has been an active player in dealing with misleading and controversial advertisements in the UK for many years. It will likely operate as it does offline and wait for a complaint to be raised before conducting an investigation and taking action.

How then would it go about removing a misleading PPC ad?

If you dig a little deeper, the extra funding for this new extended remit has come from Google. It has reportedly contributed £200,000 [AUD $339,910] to the new scheme. With such support from the world’s biggest search engine, the ASA would appear to have a readymade solution to have ads taken down when advertisers are not behaving.

The new regulations also give the ASA the ability to position ads in the place of those of a malicious advertiser. As such, come March 2011, advertisers will need to be careful how they describe their competitors and/or offers. They will also need to be wary when bidding on competitor keywords or trying risqué copy to catch a potential customer’s eye.

How will this affect advertising on social media?

Due to being relatively recent, social media is probably not as regulated as other advertising fields. However, advertisers will need to up their game and be more wary about what is communicated in their official tweets, Facebook ads or Facebook pages.

With the new regulations, businesses will likely be held responsible for comments made on their Twitter and Facebook pages which viewers deem to be offensive. They will need to implement stringent and rigorous measures to ensure they are fully aware of exchanges so they can act appropriately. There have been several examples where employees have been known to send malicious or foul language tweets under their companies’ official listing. Under the new regulations, these firms would most likely face complaints and possibly fines from the ASA.

For site owners who host ads from the Google Display Network or other ad networks, the regulations could mean their site can be liable for hosting ads that are considered misleading or malicious.

Although the change in regulations does throw up a number of questions, it could possibly help popular brands who are victims of companies selling illegal copies of their products through PPC or other online channels. If the ASA focuses more on products-based advertisers rather than content, they potentially could remove advertisers who drive up the cost of branding online, damage the perception of a clients brand through cheap copies and irrelevant content, and make PPC in particular a less competitive space on certain keywords.

Time will tell but the ASA’s step into the online world will require advertisers to be more watchful of how and what they communicate online, where they advertise and also the chance to work with a regulated advertising body to hopefully better protect their brands online. In addition with online advertising spend forecast to grow, this can only raise the profile of the industry possibly encouraging other similar regulatory bodies globally to follow suit.”


Heatherington Releases a New Book to Help Businesses Get Traction Online

New book, “SEO & Social Media Marketing Guide,” explains what businesses need to know about SEO and social networking and how they can help build their brand online. Having a website is essential in today’s world, but establishing a website is no longer enough. It must be optimized for search engines and leveraging a website using social networking platforms is crucial. The book is geared to brick and mortar businesses that don’t have the staff or budgets to devote to large marketing campaigns.
Kalispell, MT, August 30, 2010 Author and business expert, Tom Heatherington, has announced the release of his newest book, “SEO & Social Media Marketing Guide.” This digital publication represents Hetherington’s twenty years of online marketing experience, and details how to leverage today’s Web 2.0 resources and SEO to maximize local search results.

His book provides readers with a step-by-step online marketing blueprint that can help to increase website traffic and grow a network of potential customers and contacts. Readers will learn the essential steps needed to launch an ongoing web marketing campaign.

“My book explains every important tactic you need to attract targeted traffic organically, build a loyal following of customers and prospects, and how to market effectively to your social network of contacts,” said Heatherington.

Having a website is essential in today’s world, but just establishing a website is no longer enough. It must be optimized for search engines (SEO), and leveraging a website using social networking resources is crucial.

The book illustrates what SEO best practices entail and shows how social networking and can help build a brand online. These are invaluable marketing tools, but busy business owners are often overwhelmed by the process, and may not have the time, knowledge or personnel to implement a website marketing strategy. The “SEO & Social Media Marketing Guide” is geared to individuals and owners of small brick and mortar businesses that don’t have the staff or resources available to devote to large marketing campaigns.

“It doesn’t require a lot of money or technical expertise to optimize a website and promote it strategically online. As an example, there are a number of little-known resources that will list a website for free, which can help drive traffic to a site and generate highly-targeted leads. It’s just good business sense to utilize these resources to help your business grow and thrive,” says Heatherington.

The “SEO & Social Media Marketing Guide” addresses such topics as SEO, keyword research, obtaining quality backlinks and social media marketing. The book explains how to rank higher in search queries, and the importance of creating compelling keyword-rich content, in addition to social networking, blogging, social bookmarking and other core topics.

Heatherington is confident that, “If applied correctly, the information in the book will work for any business and I promise a 60-day, 100% money back guarantee if the book doesn’t meet expectations.”

When you purchase the book through the website, you can download it immediately and begin using the information to launch your online marketing campaign and start attracting new customers.


Online Marketing Tools Guide

The Web has given entrepreneurs lots of new places to market themselves. But it can also help them streamline their marketing in the nonvirtual world.

Numerous sites let you easily design fliers, stationery and business cards; while others let you edit photos and put together booklets and newsletters. And if you decide you need outside help for these tasks, online marketplaces let you solicit ideas from hosts of designers.

Here’s a look at some of the offerings out there—and how to stay away from pitfalls when using them.

Get It on Paper

Dozens of sites have popped up that can help you design and print your own fliers, brochures and other marketing materials. And many of them provide ready-made templates, so all you need to do is choose what you’d like—such as stationery, business cards or fliers—and plug in your information.

Among smaller providers, one popular option is Vistaprint NV, which lets you use a template or upload your own designs and logo. Vistaprint also lets you set up contact lists and will address and send out your materials.

A number of bigger names offer these kinds of services, as well. Staples Inc. and FedEx Corp., for instance, let you design your products on their websites to be printed out in the companies’ stores or delivered. Hewlett-Packard Co.’s Marketsplash service lets users customize materials on its website free, then print them out at home or a professional shop. Right now, only owners of HP products can use the service, but starting in September, all small-business owners will get free access.

Making Pictures Perfect

A good photo—whether it’s a shot of your product or a customer using your service—can be crucial to a marketing campaign. But getting a good photo can be a tough task for an amateur shutterbug.

That’s where the Web comes in. Photo-editing software and sites—including Google Inc.’s free Picasa program—make it easy to turn your photos into professional-quality products. You can crop photos, change the contrast, fix red-eye and perform other cleanup jobs that once required people to use software like Adobe Systems Inc.’s Photoshop. What’s more, sites such as Blurb Inc., Shutterfly Inc. and Eastman Kodak Co.’s Kodak Gallery make it simple to put together a marketing booklet using photographs that you’ve taken.

If you find that you’re not getting any good shots at all, many websites—such as iStockphoto, a subsidiary of Getty Images Inc., and Corbis Corp.’s Veer—will let you buy professional-level photos to use.

Be sure that you trust any site you use, however. In particular, make sure you’re confident that the sites actually hold the rights to the photos they’re offering. Improperly using a photo that someone else owns “can create a significant liability for your business,” says Michael Fleischner, founder of marketing consulting site MarketingScoop.com and The Marketing Blog.

Legitimate sites generally aren’t cheap and are tightly controlled, Mr. Fleischner says: “It’s virtually impossible to download anything from the sites without some type of subscription.”

Don’t Go It Alone

If you decide you need help getting your marketing materials together, the Web can help you get input from lots of professionals.

Crowdsourcing websites such as crowdSpring LLC allow you to post what sort of work you want done—such as having a new logo designed—and how much you’re willing to pay. The designers on the site—who number more than 67,000—can submit entries for the project, and from there you simply pick your favorite.

The site says each project receives about 110 submissions, and it typically takes nine to 10 days to get the first designs. The cost varies based on the project. The site sets minimums for all projects—ranging from $200 for a logo design to $1,000 for a product design—but the company can decide to pay whatever it wants above that, says co-founder Ross Kimbarovsky. Companies that use the service also pay a $39 listing fee and a 15% commission on the award amount.

Things to Keep in Mind

While do-it-yourself websites simplify things, there are some potential traps to watch out for.

If you’re using a template for any of your materials, be careful that it fits with your brand and with what you’re hoping to express without sending confusing messages to your customers. If your business is trying to present itself as very laid back or hip, for instance, a very formal template might send the wrong message.

What’s more, try to tweak the designs a little, if possible, to make your company seem unique—and avoid looking like you just filled in the blanks on a form. Most sites have settings that allow you to do this kind of tweaking.

Finally, don’t get so tied up in technology that you forget the basics of marketing. If you’re using a website to design postcards, for instance, be sure to include a coupon—so when the coupon gets redeemed, you know the cards are working.

“Don’t create content for content’s sake,” says Ann Handley, chief content officer of Marketing Profs LLC, an online publisher and media company. “Add some call to action in whatever marketing you’re doing. It’s basic stuff, but people forget about that when they get into tools and cool stuff.”


Online Ad Spending Skyrockets

Revenues from online advertising in Canada blew past expectations in recession-ravaged 2009 and are expected to jump another 15% this year, according to new figures out Tuesday.

The Interactive Advertising Bureau of Canada said revenues hit $1.82 billion last year and will reach $2.1 billion in 2010.

“It seems incredible that after passing the $1 billion revenue mark just two years ago — and after the worst recession in history — Internet advertising in Canada is poised to break through to the $2 billion mark in 2010,” said Paula Gignac, president of IAB Canada.

What’s more impressive, according to Gignac, is that ad spending on the web in Canada has grown at a double-digit rate in the face of low, no, or negative growth in other countries.

Online ads are rapidly closing in on newspaper ad revenues with Internet spots now representing 13% of the combined $13.8 billion spent on advertising in all media.

In 2009, search-based ads continued to lead the share of dollars spent on the web, followed by display ads and classifieds. Sales of online video ads nearly doubled last year to hit $20 million while publisher-based email ads lost ground, falling from $18 million in 2008 to just $13 million in 2009.

Ads embedded within video games were also reported for the first time with $3 million in revenues.

Overall, automotive, packaged goods, financial, technology and retail companies spent most on Internet ads.


SEO and Website Marketing Firm Helps Small Businesses Dominate The Search Engines With SEO

Seattle, WA — Seattle SEO expert and website marketing firm is making its mission to help small businesses dominate search engines like Google and Bing with SEO (search engine optimization) in order to deliver free traffic to their websites.

Small businesses that invest in professional website marketing and quality SEO services can position themselves to save money on long-term website marketing expenses, because the organic (or free) traffic that search engine optimization provides tends to build and increase over time. In contrast, paid traffic sources like PPC (Pay Per Click) or classified ads in conventional vehicles like the Yellow Pages may also be effective at attracting customers, but they stop working as soon as a business stops making payments for the ads.

In today’s economy, many small business owners want online marketing methods that are effective on a long-term basis, yet they don’t have the time to become proficient in SEO or manage the campaigns themselves. And they don’t have the budget to afford a fully staffed in-house internet marketing department. That’s where Musson Media, a local Seattle SEO company, becomes a valuable partner.

“Professionals such as chiropractors, dentists, personal trainers, massage therapists, dermatologists, speakers, trainers, contractors, physicians work full time applying their expertise. They’re often too busy to carry out a small business marketing plan. But they can gather new client leads and increase visitors to their websites by working with local experts like us who really know Seattle SEO,” said Tyler Musson, small business SEO expert and owner of MussonMedia.com.

“We started Musson Media Consulting to help small business owners grow their business online while reducing their marketing expenses. But we also found that many businesses are not fully aware of how much benefit they can get from website marketing and SEO (search engine optimization), so we offer our clients plenty of free comprehensive video courses in the basic fundamentals of online promotion and SEO. They can visit our website to view the videos at their convenience,” added Tyler.

Musson Media’s professionals are experienced in designing custom SEO marketing strategies for small business owners. From in-depth keyword research, to onsite integration of content, videos, and images, to off site linking plans and social media marketing, the Musson Media Consulting team has knowledge and expertise with search engine optimization and website marketing that small business owners need to grow their businesses.