Google Anniversary

Google is having its 12th Birthday today. Google Inc is the owner of the company and main search engine which is used in search by millions of people daily.

This search engine comes as a doctoral dissertation by Larry Page and Sergey Brine (two students of doctorate in computer science from Stanford University) to improve Internet Searches.

Coordination and counseling was done by the Mexican Hector Garcia Molina, who served as director of the Laboratory of Computer Science also from Stanford University parts of the project completed, Page and Brin founded on September 4 of 1998 for Google Inc.

The search engine overcame another popular at the time, the search AltaVista had been created in 1995.

Vint Cerf, considered one of the fathers of the Internet, was hired by Google in 2005. The company zovirax aciclovir trades on the NASDAQ under the ticker GOOG.

In October 2006, Google gained 1.65 billion U.S. dollars by the famous video site YouTube.

In April 2007, Google bought DoubleClick, a company specializing in Internet advertising for 3100 million dollars. Earlier this month, Google became the world’s most valuable brand, reaching the sum of 66,000 million dollars, beating flagship companies like Microsoft, General Electric and Coca-Cola.

In September 2010, Google implemented “Google Instant Search”, a feature that allows to search as the user is typing the search term.

This special occasion is celebrated the Google way with a very special Google doodle as in the picture. “Happy Birthday Google”.


Suit Filed Against Advertisers of Counterfeit Drugs by Google

Google has filed a civil accusation to strike back against what it calls “rogue online pharmacies” advertising counterfeit drugs in malware ads on its search site, Michael Zwibelman, Google’s litigation counsel, wrote in a blog post on Sept. 21.

Google has taken the fight to U.S. District Court against counterfeit prescription drug sellers that post malware ads on its search site.

In an e-mail to eWEEK, a Google spokesperson declined to comment further than the blog post.

The case filed in U.S. District Court for the Northern District of California named one individual and 50 unnamed defendants who violated the AdWords online-ad policies for advertising drugs and pharmacies not cleared by the National Association of Boards of Pharmacy, The Wall Street Journal reports.

Pharmacies advertising on Google must be certified by that organization.

The Google AdWords online advertising guidelines read as follows: “Google AdWords prohibits the promotion of online pharmacies and prescription drugs.”

“Litigation of this kind should act as a serious deterrent to anyone thinking about circumventing our policies to advertise illegally on Google,” Zwibelman wrote.

The company reportedly alleges individuals misspelled pharmaceutical names deliberately to get around Google’s AdWords policies on promoting online pharmacies, InformationWeek reports.

“It’s been an ongoing, escalating cat-and-mouse game—as we and others build new safeguards and guidelines. Rogue online pharmacies always try new tactics to get around those protections and illegally sell drugs on the Web,” Zwibelman wrote.

Zwibelman noted an increase in the volume of rogue pharmacies recently and also their sophisticated methods of bypassing Google’s controls, which include automated keyword blocking. He wrote that Google will add additional “bad actors” to the lawsuit as the company comes across them.

Rob Enderle, principal analyst for the Enderle Group, told eWEEK that it’s unusual for a classified advertising service, online or off, to sue an advertiser. Similar cases often involve the government or consumers buy cheap zovirax online suing advertisers rather than the seller of ads, or advertising location, initiating the suit, he noted.

“I think Google is doing this both to raise the integrity of the site and to make sure the problem doesn’t become so pronounced that the government steps in and tries to fix it themselves and create a nightmare for Google,” Enderle said. “They’re doing the right thing regardless of the reason they’re doing it, and the consumer can better believe in the integrity of what’s being advertised on the site.”

Google also filed a suit in December 2009 against a company called Pacific WebWorks to fight fake money schemes.

The same day that Google filed its case against the illegal prescription sellers, eNom, a large provider of Web addresses, agreed to collaborate with the LegitScript Internet pharmacy verification service to challenge Websites that host illegal online pharmacies, according to The Wall Street Journal.

Enderle expects Google to prevail in this case and hinted that this could lead to a criminal case. “There’s a package of evidence that a district attorney could carry relatively inexpensively into court and charge the individual criminally,” Enderle said. “This could prepackage a criminal case if they do it right and create the deterrent that they want.”

As Google fights counterfeit ads, its efforts could turn into a competitive advantage, as it assures consumers of the integrity of the site, Enderle explained.

“Rogue pharmacies are bad for our users, for Legalize online pharmacies and for the entire e-commerce industry—so we are going to keep investing time and money to stop these set of detrimental practices,” Google’s Zwibelman concluded.

Counterfeit drug distribution is a persisting enigma for the health care industry. On July 26 Oracle launched its Pedigree and Serialization Manager application to curb counterfeit drugs in the pharmaceutical supply chain.


Instant Search for Marketing by Google

Google recently introduced their “Instant Search” feature which starts to populate search results the instant you start typing into the search box.

At the same time, Google suggests alternate search terms as you type to help narrow your search without forcing you to enter entire search phrases. The main idea behind this new feature is to save users a few seconds on each search and cut down on misspellings for search terms, business names or product names. Users may not notice much difference in their overall experience, however, for small businesses and online entrepreneurs, this new search method carries a few interesting ramifications.

Since Google clearly ranks as the “900 lb. Gorilla” of the online marketing world, acting as de facto gateway to the Web for millions, any change to their system makes businesses nervous. Many have expressed concern that this latest change will force users of Google’s AdWords program, the search giant’s lucrative pay-per-click marketing arm, to pay for more expensive keywords. They reason that since the most popular search terms appear in the search box first, and that most people will opt to accept Google suggestions, those most popular searches will carry the highest click prices. In other words, businesses that depend on Google to show their ads fear that Google will force them to pay more money by recommending more expensive keyword searches.

I disagree. The suggested search term feature actually appeared on Google quite a while ago, and all that’s really changed is Google starts to display the actual search results AS you type. With the old 2-step process, Google made suggestions as you typed and then you clicked the search button to see the search results. Instant Search just creates a FAST way to see the results for different buy zovirax online uk search variations without forcing you to click the button each time to see those results. This process makes it simple to see the results, change your mind, and not wait for the results each time you change the phrase. My experience shows that most people always start with a broad search and then narrow it by including more descriptive terms (often called “long-tail” keywords) to better find what they want. This new process won’t change that. In fact, it will give people more chances to refine their searches on-the-fly by providing Google more details of what they want.

Instead of posing a threat, I believe this new Instant Search feature creates an opportunity for any business to perform high-speed market research to look for possible opportunities and trouble spots. The following four steps will help any small business use Google’s new feature for instant results.

1. Go to Google and search for your business as if you were a consumer.

2. Make a note of the keyword suggestions Google offers as you type.

3. See if those suggestions give you any ideas for your own marketing (since they should represent the most popular phrases).

4. Note which competitors show up and where you appear in relation to them.

These 4 simple steps make a great barometer for taking a read on your local market, fast. Who appears consistently? Who shows up hit-and-miss or every once in a while? Who shows up in Google Maps? If your competitors show up and you don’t, you’ve got some work to do!

Bottom line: as a small business, use Google’s new Instant Search to quickly get the big picture when it comes to your business, industry, and local competition.


SEO and Website Marketing Firm Helps Small Businesses Dominate The Search Engines With SEO

Seattle, WA — Seattle SEO expert and website marketing firm is making its mission to help small businesses dominate search engines like Google and Bing with SEO (search engine optimization) in order to deliver free traffic to their websites.

Small businesses that invest in professional website marketing and quality SEO services can position themselves to save money on long-term website marketing expenses, because the organic (or free) traffic that search engine optimization provides tends to build and increase over time. In contrast, paid traffic sources like PPC (Pay Per Click) or classified ads in conventional vehicles like the Yellow Pages may also be effective at attracting customers, but they stop working as soon as a business stops making payments for the ads.

In today’s economy, many small business owners want online marketing methods that are effective on a long-term basis, yet they don’t have the time to become proficient in SEO or manage the campaigns themselves. And they don’t have the budget to afford a fully staffed in-house internet marketing department. That’s where Musson Media, a local Seattle SEO company, becomes a valuable partner.

“Professionals such as chiropractors, dentists, personal trainers, massage therapists, dermatologists, speakers, trainers, contractors, ordering zovirax online physicians work full time applying their expertise. They’re often too busy to carry out a small business marketing plan. But they can gather new client leads and increase visitors to their websites by working with local experts like us who really know Seattle SEO,” said Tyler Musson, small business SEO expert and owner of MussonMedia.com.

“We started Musson Media Consulting to help small business owners grow their business online while reducing their marketing expenses. But we also found that many businesses are not fully aware of how much benefit they can get from website marketing and SEO (search engine optimization), so we offer our clients plenty of free comprehensive video courses in the basic fundamentals of online promotion and SEO. They can visit our website to view the videos at their convenience,” added Tyler.

Musson Media’s professionals are experienced in designing custom SEO marketing strategies for small business owners. From in-depth keyword research, to onsite integration of content, videos, and images, to off site linking plans and social media marketing, the Musson Media Consulting team has knowledge and expertise with search engine optimization and website marketing that small business owners need to grow their businesses.


The Importance of Leadership In Managing Change

When change is imposed (as in downsizing scenarios), clearly the most important determinant of “getting through the swamp”, is the ability of leadership to…well, lead. The literature on the subject indicates that the nature of the change is secondary to the perceptions that employees have regarding the ability, competence, and credibility of senior and middle management.

If you are to manage change effectively, you need to be aware that there are three distinct times zones where leadership is important. We can call these Preparing For the Journey, Slogging Through The Swamp, and After Arrival. We will look more carefully at each of these.

The Role of Leadership

In an organization where there is faith in the abilities of formal leaders, employees will look towards the leaders for a number of things. During drastic change times, employees will expect effective and sensible planning, confident and effective decision-making, and regular, complete communication that is timely. Also during these times of change, employees will perceive leadership as supportive, concerned and committed to their welfare, while at the same time recognizing that tough decisions need to be made. The best way to summarize is that there is a climate of trust between leader and the rest of the team. The existence of this trust, brings hope for better times in the future, and that makes coping with drastic change much easier.

In organizations characterized by poor leadership, employees expect nothing positive. In a climate of distrust, employees learn that leaders will act in indecipherable ways and in ways that do not seem to be in anyone’s best interests. Poor leadership means an absence of hope, which, if allowed to go on for too long, results in an organization becoming completely nonfunctioning. The organization must deal with the practical impact of unpleasant change, but more importantly, must labor under the weight of employees who have given up, have no faith in the system or in the ability of leaders to turn the organization around.

Leadership before, during and after change implementation is THE key to getting through the swamp. Unfortunately, if haven’t established a track record of effective leadership, by the time you have to deal with difficult changes, it may be too late.

Preparing For The Journey

It would be a mistake to assume that preparing for the journey takes place only after the destination has been defined or chosen. When we talk about preparing for the change journey, we are talking about leading in a way that lays the foundation or groundwork for ANY changes that may occur in the future. Preparing is about building resources, by building healthy organizations in the first place. Much like healthy people, who are better able to cope with infection or disease than unhealthy people, organization that are healthy in the first place are better able to deal with change.

As a leader you need to establish credibility and a track record of effective decision making, so that there is trust in your ability to figure out what is necessary to bring the organization through.

Slogging Through The Swamp

Leaders play a critical role during change implementation, the period from the announcement of change through the installation of the change. During this middle period the organization is the most unstable, characterized by confusion, fear, loss of direction, reduced productivity, and lack of clarity about direction and mandate. It can be a period of emotionalism, with employees grieving for what is lost, and initially unable to look to the future.

During this period, effective leaders need to focus on two things. First, the feelings and confusion of employees must be acknowledged and validated. Second, the leader must work with employees to begin creating a new vision of the altered workplace, and helping employees to understand the direction of the future. Focusing only on feelings, may result in wallowing. That is why it is necessary to begin the movement into the new ways or situations. Focusing only on the new vision may result in the perception that the leader is out of touch, cold and uncaring. A key part of leadership in this phase is knowing when to focus on the pain, and when to focus on building and moving into the future.

After Arrival

In a sense you never completely arrive, but here we are talking about the period where the initial instability of massive change has been reduced. People have become less emotional, and more stable, and with effective leadership during the previous phases, are now more open to locking in to the new directions, mandate and ways of doing things.
Did you know that a high percentage of conflict at work and at home is a result of ineffective use of language? It’s true. The best part is that you can learn to alter your communication and language so that what you say is perceived as more cooperative, and less confrontational.

The result? Less conflict incidents, and less severe conflicts.

This is an ideal time for leaders to introduce positive new change, such as examination of unwieldy procedures or Total Quality Management. The critical thing here is that leaders must now offer hope that the organization is working towards being better, by solving problems and improving the quality of work life. While the new vision of the organization may have begun while people were slogging through the swamp, this is the time to complete the process, and make sure that people buy into it, and understand their roles in this new organization.

Conclusion

Playing a leadership role in the three phases is not easy. Not only do you have a responsibility to lead, but as an employee yourself, you have to deal with your own reactions to the change, and your role in it. However, if you are ineffective in leading change, you will bear a very heavy personal load. Since you are accountable for the performance of your unit, you will have to deal with the ongoing loss of productivity that can result from poorly managed change, not to mention the potential impact on your own enjoyment of your job.