Online Marketing Services

Internet service providers on the market may be concerned by Yahoo last report earnings for the fourth quarter last year.

The figures show the company saw a turnover of just over $ 1.5 billion (948 million pounds) over the last three months of 2010, down 12 percent from the previous sector.

The income was affected by the conditions of its agreement with Microsoft for their search results Bing, who sees a percentage of revenue Yahoo! search, go to the technology organization based in Seattle.

However, chief buy aciclovir 400mg executive officer of the company Carol Bartz described the last year as “encouraging” and said that plans to turn around the firm’s fortunes are “gaining momentum”.

He noted that operating income has doubled and the advertising revenue of the exhibition has increased 17 percent.

Before the publication of the report, Yahoo has confirmed that he fired one percent of its staff of about 140 employees.

News brought to you by CTR – Experts in Search Engine Marketing & Internet Marketing.


TV Advertising: It’s Not Dead!

The economic recovery may be a now-you-see-it-now-you-don’t kind of thing but marketers aren’t waiting this one out.

Increased ad spending by automakers and financial service companies helped boost U.S. ad spending in the first half of 2010 by 5.7% to $63.5 billion, says WPP Group’s Kantar Media.

TV led the first-half rebound, with spot TV spending jumping 25% because of demand by auto companies, retail marketers and politicians.

Ad spending in the automotive category, which includes manufacturers and dealers, jumped 23.4% to $6 million. General Motors, Ford, Toyota and Chrysler each spent more in the first part of the year than they did in the same period last year.

Financial service companies, buy zovirax usa which curtailed spending in a big way last year, are jumping back into advertising, led by American Express, E-Trade—it advertised during the Super Bowl earlier this year—and J.P. Morgan Chase. Financial services advertising jumped 11.3% to $3.8 million.

Personal care companies, too, spent more—an increase of 11.8%— in the first half of 2010 than they did in the same period of 2009. The biggest spenders: Procter & Gamble, L’Oreal, and Johnson & Johnson.

Internet display advertising jumped 5.3%. Kantar doesn’t track spending on social networks or make grand forecasts, but eMarketer does. It has said that social network ad spending will total more than $3 billion this year.


Making Itself Felt Online – British Advertising Regulator

In the digital world, the most effective advertising is not always advertising in the traditional sense. Instead of buying ad space or time on a Web site, many marketers prefer to build their own sites or mobile applications or to promote their brands using social media, encouraging consumers to spread the word.

While some of this activity remains unregulated, prompting concerns that the Internet is a haven for misleading or unscrupulous marketing, with brand owners doing things they would not dream of doing offline, the loopholes that allow this double standard are slowly closing.

Last week, the Advertising Standards Authority of Britain, which monitors the content of most forms of advertising in that country, including paid Web ads like banners and sponsored search links, provided details of a plan to extend its oversight to social media, company Web sites and other nontraditional digital marketing activities. That means advertisers could run afoul of the standards authority for a misleading blog post or even a consumer’s Twitter postings, if they were part of a campaign employing user-generated content.

The British regulator was not the first to do this. The standards police in more than a dozen other European countries had already extended their monitoring to cover new kinds of marketing, after pressure from the European Commission in Brussels. In the United States, the Federal Trade Commission recently published guidelines for marketing via social media and blogs.

But the British approach is interesting because it includes particularly tough sanctions for violators and because it is being underwritten by a major online player, Google.

Under the system, set to take effect in March, the Advertising Standards Authority will study consumers’ complaints about the content of corporate Web sites, social networks and mobile applications, as it now does for traditional advertising. Offenders will be asked to remove misleading or inappropriate claims.

Those who refuse will be referred to Google, which has agreed to block buy zovirax 200mg paid search advertisements to these marketers’ Web sites — an enforcement mechanism that the standards authority and Google say is the first of its kind. Furthermore, Google has agreed to post warnings from the standards authority alongside search links to violators’ Web sites.

The system is not airtight — it will not cover Web sites based outside Britain, for example. On mobile devices, many people bypass Google and go straight to applications or Web sites.

But Google still accounts for 80 percent of Web searches in Britain, and advertisers say they welcome Google’s involvement, after the company dragged its feet for several years, delaying adoption of the new system.

“It certainly adds credibility to the enforcement mechanism,” said Stephan Loerke, managing director of the World Federation of Advertisers in Brussels.

Google has even agreed to finance the system with an undisclosed amount of “seed capital.” The money is needed because the standards authority’s normal source of financing, a levy on paid advertising, would not work for other forms of company-sponsored marketing.

The collaboration is not driven entirely by altruism. The standards authority is an industry-financed body that operates independent of the government. Marketers, ad agencies and Internet companies are eager to demonstrate that “self-regulation” can protect consumers at a time when the future of marketing is under scrutiny.

Lawmakers in the United States, Europe and elsewhere are investigating the practice of “behavioral targeting,” in which consumers’ Web browsing patterns are mined for clues about their interests, so that marketers can show them relevant ads.

Consumer groups say this raises privacy concerns, and a European Commission panel recently proposed far-reaching restrictions on the practice.

Advertisers and Internet companies say that if behavioral targeting is banned or curbed, the advantages of digital marketing disappear. As they battle against the proposed restrictions, a bit of new self-regulation may be a small price to pay.


To Regulate Online Marketing, Advertising Standards Authority Extends Remit

The Advertising Standards Authority has announced that it will soon be regulating online marketing, in response to thousands of complaints which until now fell outside its jurisdiction. The ASA website clarifies:

“From next year, the rules in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing communications online, including the rules relating to misleading advertising, social responsibility and the protection of children.”

The ASA already regulates paid-for advertising space, but the new CAP code sanctions will also cover marketing communications on the advertiser’s own website. In addition, they will regulate any advertising in non-paid-for space, such as on social media sites. Of course, this only applies to sites the ASA can control, so the move buy acyclovir will only have repercussions for UK digital marketing.

Websites breaching this policy could be subject to the removal of their paid-for advertisements, removal of pages linking to prohibited marketing, or even being emblazoned with an ASA advertisement highlighting their non-compliance. Meanwhile, content classed as “journalistic” or “relating to causes or ideas” will be above the law.

The operation will be funded by a 0.1% levy on paid-for search engine advertising, with additional capital from Google. With implementation forecasted for March 1st 2011, CAP Services have six months “to conduct training work to raise awareness and educate business on the requirements of the CAP Code, particularly amongst those who may not previously have been subject to ASA regulation”.


Online Ad Spending Skyrockets

Revenues from online advertising in Canada blew past expectations in recession-ravaged 2009 and are expected to jump another 15% this year, according to new figures out Tuesday.

The Interactive Advertising Bureau of Canada said revenues hit $1.82 billion last year and will reach $2.1 billion in 2010.

“It seems incredible that after passing the $1 billion revenue mark just two years ago — and after the worst recession in history — Internet advertising in Canada is poised to break through to the $2 billion mark in 2010,” said Paula Gignac, president of IAB Canada.

What’s more impressive, according to Gignac, is that ad spending on the web in Canada has grown at a double-digit rate in the face of low, no, or negative zovirax aciclovir online growth in other countries.

Online ads are rapidly closing in on newspaper ad revenues with Internet spots now representing 13% of the combined $13.8 billion spent on advertising in all media.

In 2009, search-based ads continued to lead the share of dollars spent on the web, followed by display ads and classifieds. Sales of online video ads nearly doubled last year to hit $20 million while publisher-based email ads lost ground, falling from $18 million in 2008 to just $13 million in 2009.

Ads embedded within video games were also reported for the first time with $3 million in revenues.

Overall, automotive, packaged goods, financial, technology and retail companies spent most on Internet ads.


Cross-Promotion

Even the most time-pressed business owner can attract more customers with less effort through the right cross-promotions. Why? Because when you join forces with other credible people who also reach your market you can reach your customers more efficiently, credibly and memorably with the right offers and services.

To stand out from their competition in a crowded advertising marketplace, businesses, nonprofits, and government agencies are enthusiastically adopting this nimble approach to “outmarket” bigger competitors. Their cross-promotions include “bundled” offerings, joint media appearances and events, and unconventional cause-related marketing. It might also include collaboratively produced how-to’s and other resource booklets and videos, co-branding, coop advertising, and shared space.

Cross-promotion has the potential for a big marketing payoff because partners can successfully expand through each other’s customer base. They can gain an inexpensive and credible introduction to more of their kind of customer more effectively than with the traditional “solo” methods of networking, advertising, or public relations.

Here are some low-risk and high-opportunity ways to jump-start your first cross-promotion:

  • Print joint promotional messages on your receipts.
  • Offer a reduced price, special service, or convenience if customers buy products from you and your partner.
  • Hang signs or posters promoting one another on your walls, windows, or products.
  • Mention one another’s buy zovirax online benefits when you speak at local events or are interviewed by the media.
  • Drop one another’s flyers in shopping bags.
  • Pool mailing lists and send out a joint promotional postcard.
  • Share inexpensive ads in local shopping papers or a nonprofit event program.
  • Give a joint interview to local media.
  • Give your partner’s product to your customers when they buy a large quantity of your product, and ask your partner to do the same.
  • Use door hangers, posters, flyers, or postcards to promote special offers for each other’s products.

Here are some cross-promotion strategies that can really help your company stand out:

  • Co-produce special promotions you could not afford by yourself. Hire local community college broadcasting/cable TV students to produce a “how to use” video and/or audio tape that involves you and your partner’s products.
  • Have a contest, with the prizes contributed by your partners. For the next contest, roles change, and you contribute your product or service as a prize for a partner’s contest.
  • Give customers a free product or service from a participating partner when they buy something that month from all of the partners listed in an ad or on a promotional postcard.