Important Facts To Know Before Starts Online Marketing

Online marketing, as we all know, can not only attract more web traffic and get visitors to our site but also increase our sales and generate even more profits in the form of ad revenue. Many people are earning a windfall, just from the revenues they generate from Google Ads. And yet, there are millions of us who keep wondering why online marketing is not working for us as expected.

The first step to a successful marketing campaign is to plan one. Do not make the mistake of involving in every online promotion and internet marketing technique you have heard of. Rather, stick with one or two tactics at a time, stick with it for a few weeks’ time, evaluate its results regularly, and make suitable modifications wherever necessary.

The popular marketing tools in the market today involve on-site SEO or Search Engine Optimization, affiliate marketing , article marketing, link building, directories, social networking blogging , commenting, tweeting on blogs, guest posting, Pay Per Click (PPC) ads, online videos, mobile content, social bookmarking, and email marketing. Choose the tools based on the marketing strategy you implement, the specific goal you want to achieve, and your target customers.

An online marketing campaign is like any other marketing plan. Determine your target customers in terms of age, gender, nationality, or financial status etc. Then, define a measurable marketing goal that specifies the number of visitors you want to obtain within a particular time limit. Then, define your online marketing strategies with the help of an marketing expert and review the results from time to time. It is very fast and attractive marketing skill.


Impotance Of E-mail Marketing

An interesting feature that comes along with marketing services and has largely been used by the photography industry is the email list management option to designate certain types and products for clients.Email marketing can have a very large impact on a business and that uses it correctly. It is very fast marketing .

It is very convininet way of marketing .when used correctly it can be an very effective and somewhat necessary way to stay connected to customers in the 21st century. Email marketing has always been an attractive marketing strategy to online businesses as it allows them to quickly, easily, and cheaply engage their most loyal customers.Email marketing has grown into an effective industry that enhances other marketing strategies quite well, and raises the growth potential for companies wishing to reward their customers and get new ones.

It play a important role in generating customer to the daily deals being offered by various companies Every day, Strongmail is empowering leading brands to engage and grow their customer base through marketing.In today’s fast paced world every business enterprise aims at maximizing their productivity and take the benefits of every opportunity they get to do this.email marketing are by making sure that they are readable, they must have a known , and the email delivery rate is as high as possible. The point of establishing your customer base, it’s necessary that proper contact is maintained with them. Keeping customers close couldn’t be easier without email marketing.It is very attactive way of marketing to engage to your customer.This is one marketing tool that is particularly important to you due to the fact it can increase your client basic amongst other things while at the same it saves your time and money.Once your email list has been well tuned you will be able to make it clear in your mind the right emails are going to the right people in order to see highest returns.


Search engine spam

Most of us think of spam as junk email. Search engine spam is different. Search engine spam is any means of manipulating search engine spiders to artificially boost a website’s page rank or positioning on search engine results pages. In other words, search engine spam is any tactic employed by site owners to fool search engine spiders. Not a good idea.

What is and isn’t spam?

Every search engine has its own definition of what constitutes search engine spam so, in essence, spam is whatever search engine geeks say it is. However, there’s an obvious, widespread consensus among search engine professionals as to what constitutes spam. Further, search engine information pages provide clear guidelines for what they consider acceptable and unacceptable practices.

Three of the most common search engine spam tactics are hidden text, doorway pages and mirror sites. Let’s look at each one.

Hidden text:

Hidden text, sometimes called search engine spam, is text that’s invisible to visitors but readable to search engine spiders. Drop a block of white text on a white background and it’s completely invisible to human eyeballs but easily readable by spiders.

Hidden text is usually just a slew of keywords, variations on keywords and other information of interest to search engine spiders but not very helpful to humans. So, when you visit the site, you see nothing but white space. Spiders scan line after line of keywords which may well artificially boost the site’s page prank.

Another ruse employed by many SEO rookies is to hide text in the HTML code that supports the site skin. This is another wrong-headed ploy that will get your new site slammed faster than you can say ‘Welcome’.

Doorway pages:

Doorway pages and/or splash screens are nothing more than full-sized advertisements. Search engines have been able to detect these pages for almost 10 years but site owners and unknowing webmasters still employ this subterfuge.

A doorway page or splash screen is a stand-alone page in front of the main site. It’s purpose? To land high in search engine results pages and get you to click on the doorway page link. So, let’s say you’re shopping for surf boards on line. So you Google surfboards, scroll down a few links and see what appears to be the perfect site for what you’re looking for. You click the link and you’re taken to a garbage page with lots of adverts, usually some hidden text and the simple direction, ‘For surfboards, click here’. You, web surfer, have been hoodwinked.

Doorway pages have one purpose – to drive traffic to a site. They don’t provide information, product listings or contact information. They’re like full-screen banner ads that you have to pass through to get to the actual site you’re looking for. Search engines hate doorway pages because they diminish the quality of their results and annoy their users.

So, how do you distinguish between a doorway page and a very active homepage? Simple. The homepage appears on the site map and can be accessed from other pages within the site. Not so with a doorway page. It’s strictly one-way – in! You can’t access a doorway page from the interior of the site. You can only access it by clicking on the search engine results link again.

Here’s what Google has to say about doorway pages right on the Google Quality Guidelines page: ‘Avoid doorway pages created just for search engines’. Simple advice. Good advice.

Mirror sites:

Mirror sites, at first glance, don’t appear to be a deceitful tactic. A mirror site is simply a duplicate site that uses different keywords and HTML descriptor tags. So, let’s say you sell sporting goods online. You might have one site with football-related keywords, the same site, perhaps with a different web host, with baseball-related keywords and another mirror (duplicate) site with nothing but keywords related to scuba diving. Seems like a reasonable approach to driving traffic with a variety of sports interests.

Search engines take a very dim view of duplicate content cluttering up their results pages. The reason? Because this would allow any site to have an infinite number of listings on search results pages, simply by changing keywords in site text and HTML tags. And that would most certainly diminish the quality of results pages.

Search engine spam – don’t do it!

You may get away with deceptive practices for a while. Maybe even a month or two. But eventually you’ll be found out and the consequences could be lethal to your online enterprise.

Google, Yahoo! and the other big search engines will ban a site that employs illicit black- or grey-hat tactics. In the case of mirror sites, one of them will certainly be banned from search engine indexing. Perhaps all your mirror sites will be banned.

So, if you use mirror sites, take down all but your main site. If you employ mirror pages within your site, lose them. If you’ve got three doorway pages in front of your site, each employing a different set of keywords, eliminate all of them.

And, if your site is deep in hidden text, written for search engine spiders and not for human consumption, lose the invisible spider text.

A final word of caution:

One last word of caution. If you’re new to the world of online and you’re unfamiliar with the dos and don’ts of SEO, visit each search engine and carefully read their statements of acceptable practices. This is essential because what you view as a harmless marketing ploy may be viewed by a search engine as deceitful.

There are plenty of ways to get your site noticed and properly indexed without resorting to SEO spam. If you can do it yourself, perfect. If you aren’t sure of what you’re doing, even a completely innocent mistake can cost you. You’ll drop in page rank, your site will be mis-indexed or under-indexed and you could be banned altogether.

Play it smart and keep your sites search engine spam free.


What Are the New Marketing Strategies for Small Businesses?

If you are starting up a small business, then it is more than likely that you will be looking into marketing strategies that will help in marketing your business and help it grow. There are marketing strategies that have existed that have been used by many with small businesses. There are new strategies that come up from time to time and some of them are said to work even better as compared to old strategies.

Some of the new marketing strategies are as follows:

Create content that is relevant to your website:

When people Google for products in your niche, you would want your website to appear among the first results. In order for this to happen, you need to create content to your website that will ensure you get listed among the top in Google’s searches. It is not hard creating content, except for the fact that you will need a lot of creativity and time. The content you create should be relevant to what you are offering.

Write for a trade magazine:

One good way of gaining recognition for yourself is if you wrote an interesting article on your niche and left your contact details. This way, you will be showcasing your knowledge on that particular topic and will be attracting customers as you do so.

Make use of keywords:

When people do the search for things on Google, they usually use particular keywords or phrases. Google will bring up the top websites that have these keywords or keyword phrases. You too could do the same by writing content that has these keywords written in a sensible and consistent manner. If there are too many keywords, Google will consider it trash and will not place your website in the top rankings.

Sponsor your local team:

With this marketing strategy, you can buy uniforms and equipment for your local team and sponsor them. Aside from doing something charitable for your community, you will be getting the attention you need from the local press. This will catapult you into the limelight for being a business owner who takes an interest in what his community does. This will also allow you to get recognition from business promoters who might take an interest in your business.

Use to handwritten follow-up cards:

Once you’ve had a business meeting with a prospective client, you can send out thank-you cards with a personalized touch on them. Few people do this kind of gesture these days, and hence you will stand out among the crowd for your prospective employers. When they want to do something that is within your professional niche, they will be sure to remember you among the first. It may seem simple and old fashion, but it does work its wonders.

Use guest blogging:

If there are blogs written for your particular niche then you can offer to post content on that blog in exchange for the owner setting up a link back to your own website. That way, you can show your expertise on the subject matter and at the same time.

Of the many marketing strategies available for small businesses, these are the most effective.

You must learn more about new marketing strategies for small business and other marketing secrets. Thomas Freers is an Online Marketing Coach for what is arguably the World’s Largest Internet Marketing School available today. He specializes in Article Marketing, Social Media networking and various other marketing strategies and works with small and large companies to help them customize their marketing campaigns. With over 50 different marketing strategies available today you must learn which one suits your personality.


Local SEO Tips to Promote Websites

Local SEO is defined as the strategy to promote websites locally. It can be through organic ranking or through search engines such as Google Places, Bing map and Yahoo Map. It is a significant part of the local business in terms of advertising. Organizations working online must also implement local SEO Strategies in order to enhance their business conversions. Hiring a local SEO professional would be the right step in garnering a special place for your local business. SEO experts will put these businesses at local directories and Google Places to attain higher local keyword rankings and to increase your website visibility locally at the same time. Getting the right mixture of all these benefits will then results to increased number of conversions or leads for your business.

Here are some of Local SEO Tips that businesses can use to increase their traffic, sales and visibility.

Create a profile. Simply create a profile in Bing Local, Google Places and Yahoo Local in order to go through all the steps of optimizing your website locally.

Upload photos of your business. Provide a photo of your business in the local sites in order for the users to see your business. You can easily upload it on your own. Choose the best photo that will represent your website as first impression lasts. Make a good impact through the photo that you have uploaded.

Manage information on the internet. As it is common on local optimization that they get information on other sites, ensure that all the information listed there are correct. If something is misleading, you can scan and go to the source and let them arrange the issue before it reaches the local sites.

Ensure you get reviews. Most Local sites require that you get reviews from your customers. You can do it through your invoices, email communications or forums to post something that you love to hear your customers to give a review of your business on Yahoo/Bing or Google Local. Reviews whether it is bad or good make your business more credible.

Remember that bad reviews are good. No business is perfect. Bad reviews or negative feedbacks from customers are part of every business. This way, you will know the actual feedback and how your business is doing and going. Ensure that you make up for all these negative feedbacks because after all, no one wants to have bad reviews again and again. It is a point for improvement for your business.

Ensure that you are reachable. Ensure that you are reachable on local numbers. You can post your local number on your website to ensure that your customers and your future customers can easily contact you anytime.

Indicate your physical mailing address on all pages of your website. Your local address is very significant and must be posted on all the pages of your website in order to mark your geographic location.

Put yourself in the shoes of the customer or visitor. Remember that what your customer or visitor is typing on local search engine in order to find a specific product. For instance, your business deals with various kinds of sports shoes. If the visitor typed shoes on the search box, it would appear that there would not be a good match as it is too generic. The moment they will search for running shoes, they will probably find you on the search as you focus on these products. Remember to think like a searcher or visitor to turn them into customers.

Ensure multiple locations have multiple landing pages. Ensure that if you have 2 locations for your business, make each location links to a page on your website. Don’t send 2 or more local listings back on a same page or homepage.

Treat your customers with delight. As the saying goes “the customer is always right”, it is really true to treat them with delight. You need to treat your visitors and leads with a delighting online and offline customer service. Local searches record all the information on your profile, information on your business sites and in other websites. So ensure that you make your leads happy to attain good feedbacks and reviews.

It is impossible to control what appears on the local SEO listings but business owners must take some actions to ensure that what has been listed on local searches make a good reputation of their Online Business.


The Benefits of Combining Event Marketing With Online Marketing Techniques

The simplest way to achieve success in today’s marketplace is to establish your business’ presence online. The internet has changed the way businesses do their marketing. You need to keep up with the times and use online marketing strategies to promote your business. Investing in lead generation services and other solutions marketing firms provide may give your business the exposure it needs to stand out in the online market.

This does not mean you have to abandon your traditional marketing methods in favour of online marketing. Event marketing, when properly executed, may still provide you with the exposure you need to succeed.

Lead Generation

Finding potential customers, also called “leads”, is one of the most important steps in a marketing campaign. In lead generation, you need to use ads and special offers to build up interest in your business. The goal is to get more people interested in what you are offering. The more interested they are, the more likely they will buy something from you.

Online lead generation services usually involve the creation of “landing pages”. These are special web pages where visitors may provide their online contact details so you or your online marketing team can add them to their list of leads. A landing page does not require visitors to provide their information. It offers free coupons or other products and services in exchange for it. Whether your business deals with real estate, event marketing, retail, or loan lending, lead generation can boost its sales.

Event Marketing

If you have enough funds, hosting an event is a good way to catch potential customers’ interest. This marketing strategy has many names, including experiential marketing, participatory advertising, and live marketing. The key here is to engage your potential customers and give them an experience they will never forget.

You do not need to limit your event marketing to simple parties, concerts or conventions. Anything that involves your customers’ direct participation falls under this type of marketing. For example, a popular eyewear brand in the United States provided shuttle services to VIPs during main events, and installed a video system within their shuttles to ask them Truth or Dare questions. The company gave out free sunglasses in exchange for their passengers’ participation. This event within an event was not only a hit with participants, but became a popular topic on social media networks as well.

Combining Traditional and Online Marketing

While both traditional and online marketing have their own merits, using them in combination provides you with the best results. Using a social network, website, or even a landing page are good ways to invite more people to one of your events, while encouraging people to share their fun experiences at that event on Twitter or Facebook is a great way to generate more interest in your products.

There are many other ways you can use traditional and online marketing in combination. Make sure to find out exactly what your business needs and what your customers want so you can create the perfect marketing campaign.


Email Marketing

What do you think when you hear the term email marketing? Do you think these “spam” emails that clog your Inbox trying to sell you supplements to iPods? Or do you think of the Nigerian lawyer who needs your help to get 300 million dollars on behalf of his client died on the country, which average willingly shares with you? I hope not, because email marketing is true that none of these things.

True e-mail marketing is a form of electronic commerce. It allows you to reach out and offer your product or service to customers and other stakeholders in a very cost effective. It’s a way that you as a trusted supplier can achieve and reach customers and potential customers. True e-mail marketing is permission marketing. Your customers will give their permission for you to contact them.

An email consists of two main components of the information that you want to covey. It’s usually in text form and a call to action, where the reader responds to your offer. A well-written email usually gets some kind of response from the reader. Because it does, it makes email a powerful tool for business. To get the desired reaction, an email should create a strong emotional response in the mind of the reader. This response could be a desire to connect with a person, an idea, a product, or a service. This emotional response occurs on many levels and it’s important for the businesses to understand how to reach those levels and learn how to construct email messages that are effective in provoking the desired response from readers.

It’s useful to use an email marketing service such as iContact or Constant Contact for your email marketing campaign. These companies have safe guards in place that prevents recipients from flagging your email domain as spam. Even though you ask for permission, a recipient can flag your message as spam, if he decides he doesn’t want to receive your email any more.

Companies like iContact and Constant Contact host your lists and provide tools to create your own email marketing campaigns. They provide reports; let you know how many people opened your email and how many people clicked through to any links you may have included in your email. Another important service that these companies provide is permission-based email subscriptions, where your customer agrees to let you send them emails. Permission-based email subscriptions are very effective in gaining consumer trust and safeguarding customers against junk mail.

What’s the big secret about email marketing? IContact offers these five rules for effective email messages:

1. Offer helpful, meaningful and value-driven content

2. Direct your message toward an individual rather than large groups (personalize the message)

3. Create integrated emails that can easily and strategically used with other internet applications

4. Allow open communication between sender and receiver

5. Messages must provide safe and private modes of interacting with others, including businesses, online

While email marketing remains extremely cost effective, big companies use email testing to ensure their email messages bring the highest returns possible. With email testing, you write two versions of your email-marketing message and two different titles. You divide your database of email addresses in to four groups (there are many scientific ways to do that and we could spend all day discussing the pros and cons of this topic). Using your email message provider tools, track the results to see which headline gets the most “opens,” and which message gets the most click-through. By doing this you can determine which headline has the greatest impact on your audience. You can also determine which of the two offers that you created, develops the most interest with your target audience. You will find this information useful for your next email-marketing message.

In developing its e-mail campaigns, make sure you use social networks and power through popular Internet web sites and online applications such as Kaboodle, Facebook, Digg, Twitter and increase the number of people can go. By understanding what emails do for you and what makes them effective, small and medium businesses can use to simplify and streamline the process of marketing via email, making them competitive with larger companies. For a small amount of money, any company can create massive e-mail marketing.

If this is something you’d like to try, but do not have the skills to do it yourself, take a marketing professional to help you. I am ready to help you with e-mail marketing efforts. If you need advice or complete a strategic marketing plan, you can call or send an e-mail to discuss your needs.


Online Marketing Services

Internet service providers on the market may be concerned by Yahoo last report earnings for the fourth quarter last year.

The figures show the company saw a turnover of just over $ 1.5 billion (948 million pounds) over the last three months of 2010, down 12 percent from the previous sector.

The income was affected by the conditions of its agreement with Microsoft for their search results Bing, who sees a percentage of revenue Yahoo! search, go to the technology organization based in Seattle.

However, chief executive officer of the company Carol Bartz described the last year as “encouraging” and said that plans to turn around the firm’s fortunes are “gaining momentum”.

He noted that operating income has doubled and the advertising revenue of the exhibition has increased 17 percent.

Before the publication of the report, Yahoo has confirmed that he fired one percent of its staff of about 140 employees.

News brought to you by CTR – Experts in Search Engine Marketing & Internet Marketing.


Internet Marketing News

Major shifts in leadership in the living area of all the marketing content increasing, this week’s online chat show in 2011 will be full of new developments in Internet marketing – and the trade should remain to maintain a competitive advantage.

The week began with news that Google is the search leader. As reported Brafton, comScore and Hit wise data reveals that most of the fields in search queries of Google by a wide margin. Reports on success of the company was supported by a subsequent Q4 earnings report shows that Google has seen a growth of 26 per cent of sales year over year in the fourth quarter. The success of Google Sites, as well as paid search revenues represents a substantial proportion of the profits.

This news was overshadowed by the announcement that Google CEO Eric Schmidt will step down to the role of executive chairman, and co-founder Larry Page will take over as chief executive officer. While Schmidt expresses his confidence that “Larry is ready,” the online community is in a stir; Google Trends reveals that Schmidt was a hot search on Thursday into Friday, and Real-time results reveal that social users are still chattering about the management switch.

Of course, Schmidt is not only making headlines for his new title. A report he wrote for the Harvard Business review earlier this month garnered a lot buzz this week. As Brafton reported, in the piece, Schmidt declares that 2011 will be the year of the mobile revolution, and the mobile market will be a focus at Google this year.

Schmidt’s declaration speaks to overall rising attention the mobile channel is getting in the online marketing community. On Tuesday, Brafton reported that the mobile app market is demonstrating rapid growth, and marketers might consider in-app advertisements. Notably, Google already has a presence in this market. Tech Crunch reported Apple’s most popular apps of all time, and Google applications dominated the top downloaded list.

Apple was also in the news this week for a management shift. CEO Steve Jobs will be taking a medical leave of absence. As Brafton reported, some speculate this will shake consumers’ confidence in Apple products, but marketers might want to take this idea with a grain of salt. Buzz about the iPhone 5 and continued online conversations about the iPhone coming to Verizon suggest Americans’ love affair with Apple mobile products will continue.

Apple’s iPhone and iPods may also be playing a role in promoting m-commerce. As Brafton reported on Wednesday, Starbucks is introducing a mobile payment system to users of select smartphones. This might help make mobile commerce a common practice among latte-loving consumers.

Facebook is also committed to getting in on the mobile market. This week, the company announced a new mobile app to bring Facebook to more on-the-go consumers.

The social site also made headlines because it is expected to drive social ad spend this year. Brafton covered eMarketer’s forecast that social spend will account for more than 10 percent of online ad spend in 2011, with Facebook serving as the biggest player in the social space.

Reports of increasing ad budgets for Facebook are accompanied by the company’s increased valuation. As TechCrunch reported, the company is estimated to be worth more than $70 billion.

Its stock among advertisers is also rising because of reports that it will expand its ad offerings and analytics. As Brafton reported earlier today, Facebook may soon offer CTR data to help brands discern which posts catch clicks, and the site seems to also be working on better local targeting.

Speaking of the local market, local deal-finder LivingSocial made headlines this week for a national Amazon deal. Could market leader Groupon have something to worry about?

If the buzz over LivingSocial doesn’t make Groupon execs nervous, perhaps the upcoming Google Offers will. Though the company hasn’t made an official announcement yet, Brafton reported that leaked insider documents reveal a planned product: Google Offers – a local email offering that will help connect small businesses with consumers. Marketers should make note of this development, as Google products tend to perform well with consumers – in fact, Google sites perform so well that some wonder if Google doesn’t favor itself in search results.

A report released this week from Harvard professor Ben Edelman concludes that search engines tend to favor their own sites in SERPs, and it finds that Google is the biggest offender. As Brafton reported, there are myriad interpretations of the study, and some believe Google sites take top result spots because they are popular and because Google is skilled at SEO.

Bing was not thrown under fire in Edelman’s study; however, it was scrutinized for having reportedly spammy affiliates that advertise on Facebook. As 0 Comments and 0 Reactions reports, one of the leading Facebook advertisers is a dubious Bing affiliate. Microsoft defended itself, saying, “Distribution deals and affiliate programs are an important part of how all search engines introduce their product to customers.”

In spite of all of these questionable reports, consumers seem to think search engines are reliable. As Brafton reported, a recent poll reveals that 89 percent of consumers trust search engines. This is likely good news to marketers, as we also covered a report that search spend is on the rise this year. Search engine marketing showed 23 percent year-over-year growth at the end of 2010.

Brands investing in search marketing shouldn’t underestimate the value of content marketing and strong SEO. As Brafton reported, B2B firms in the software and computing sectors are showing particularly strong adoption of content marketing this year, with 94 percent marketing with content. Yet, their strategies (or lack thereof) can be a lesson to marketers in all industries that content marketing requires an investment of time and research.

Allocating resources to content marketing will be especially important this year for brands that want to come out on top in Google searches. In a blog post by Matt Cutts, Google indicates it will be coming down hard on spammy sites and rewarding only quality content with top rankings. “We recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly,” Cutts explained.

Next week you can expect to hear reports on the future development of Apple and Google, led by a new leadership. We can also expect a strong buzz about the content of the marketing will continue to look for signs of effective marketing strategies of content. Internet marketing stay tuned.


Email Marketing

What do you think when you hear the term email marketing? Do you think these “spam” emails that clog your Inbox trying to sell you supplements to iPods? Or do you think of the Nigerian lawyer who needs your help to get 300 million dollars on behalf of his client died on the country, which average willingly shares with you? I hope not, because email marketing is true that none of these things.

True e-mail marketing is a form of electronic commerce. It allows you to reach out and offer your product or service to customers and other stakeholders in a very cost effective. It’s a way that you as a trusted supplier can achieve and reach customers and potential customers. True e-mail marketing is permission marketing. Your customers will give their permission for you to contact them.

An email consists of two main components of the information that you want to covey. It’s usually in text form and a call to action, where the reader responds to your offer. A well-written email usually gets some kind of response from the reader. Because it does, it makes email a powerful tool for business. To get the desired reaction, an email should create a strong emotional response in the mind of the reader. This response could be a desire to connect with a person, an idea, a product, or a service. This emotional response occurs on many levels and it’s important for the businesses to understand how to reach those levels and learn how to construct email messages that are effective in provoking the desired response from readers.

It’s useful to use an email marketing service such as iContact or Constant Contact for your email marketing campaign. These companies have safe guards in place that prevents recipients from flagging your email domain as spam. Even though you ask for permission, a recipient can flag your message as spam, if he decides he doesn’t want to receive your email any more.

Companies like iContact and Constant Contact host your lists and provide tools to create your own email marketing campaigns. They provide reports; let you know how many people opened your email and how many people clicked through to any links you may have included in your email. Another important service that these companies provide is permission-based email subscriptions, where your customer agrees to let you send them emails. Permission-based email subscriptions are very effective in gaining consumer trust and safeguarding customers against junk mail.

What’s the big secret about email marketing? IContact offers these five rules for effective email messages:

1. Offer helpful, meaningful and value-driven content

2. Direct your message toward an individual rather than large groups (personalize the message)

3. Create integrated emails that can easily and strategically used with other internet applications

4. Allow open communication between sender and receiver

5. Messages must provide safe and private modes of interacting with others, including businesses, online

While email marketing remains extremely cost effective, big companies use email testing to ensure their email messages bring the highest returns possible. With email testing, you write two versions of your email-marketing message and two different titles. You divide your database of email addresses in to four groups (there are many scientific ways to do that and we could spend all day discussing the pros and cons of this topic). Using your email message provider tools, track the results to see which headline gets the most “opens,” and which message gets the most click-through. By doing this you can determine which headline has the greatest impact on your audience. You can also determine which of the two offers that you created, develops the most interest with your target audience. You will find this information useful for your next email-marketing message.

In developing its e-mail campaigns, make sure you use social networks and power through popular Internet web sites and online applications such as Kaboodle, Facebook, Digg, Twitter and increase the number of people can go. By understanding what emails do for you and what makes them effective, small and medium businesses can use to simplify and streamline the process of marketing via email, making them competitive with larger companies. For a small amount of money, any company can create massive e-mail marketing.

If this is something you’d like to try, but do not have the skills to do it yourself, take a marketing professional to help you. I am ready to help you with e-mail marketing efforts. If you need advice or complete a strategic marketing plan, you can call or send an e-mail to discuss your needs.