How many cards will be delivered in the hope of building your business? How much money you spend on traditional media, to no avail? If your web site and Internet marketing done correctly can increase demand and takes it into her business.
Many companies are not direct enough attention to their website or internet marketing and leave the big decisions, the development of content for web designers, or even better with family and friends.
These individuals though well meaning often have no practical knowledge of your business, industry or client issues.
As business owners we need to build our websites with an internet marketing strategy in mind as a first step, this will lead to a better strategically designed website. This will then lead to better content, website construction, design and Internet Implementation with better return on investment.
A website, built with a positive internet marketing strategy and message will speak to your clients, generate a response, and greatly assist with its appeal to search engines and visitors alike.
A website that speaks to your clients’ challenges, with content that offers solutions to their issues, including testimonials about your services, will engage them to contact or purchase your product and/or services.
The importance of your website cannot be overstated, as 80% of buyers visit a website before contacting a business – this is due in part to the web’s influence in buying patterns.
Your potential clients make decisions quickly as to whether they will call you or ultimately buy from you.
Think of your website as the hub for your Marketing and Branding activities. No matter what marketing style you are using direct mail, email, referral generation, PR, cold calling, etc. this style is driving buyers to your website. Your website is the portal by which clients and prospects are using to learn more about you and your services.
They are searching for information to validate you as a professional in your field. Your potential clients have a need for your service and your website must offer a solution to their problems. You must be able to speak to the challenges that your clients are facing.
If they find what they want, they will intervene. They go to your website to get an impression of you and interact with your brand and help you build your business.