Email Marketing

What do you think when you hear the term email marketing? Do you think these “spam” emails that clog your Inbox trying to sell you supplements to iPods? Or do you think of the Nigerian lawyer who needs your help to get 300 million dollars on behalf of his client died on the country, which average willingly shares with you? I hope not, because email marketing is true that none of these things.

True e-mail marketing is a form of electronic commerce. It allows you to reach out and offer your product or service to customers and other stakeholders in a very cost effective. It’s a way that you as a trusted supplier can achieve and reach customers and potential customers. True e-mail marketing is permission marketing. Your customers will give their permission for you to contact them.

An email consists of two main components of the information that you want to covey. It’s usually in text form and a call to action, where the reader responds to your offer. A well-written email usually gets some kind of response from the reader. Because it does, it makes email a powerful tool for business. To get the desired reaction, an email should create a strong emotional response in the mind of the reader. This response could be a desire to connect with a person, an idea, a product, or a service. This emotional response occurs on many levels and it’s important for the businesses to understand how to reach those levels and learn how to construct email messages that are effective in provoking the desired response from readers.

It’s useful to use an email marketing service such as iContact or Constant Contact for your email marketing campaign. These companies have safe guards in place that prevents recipients from flagging your email domain as spam. Even though you ask for permission, a recipient can flag your message as spam, if he decides he doesn’t want to receive your email any more.

Companies like iContact and Constant Contact host your lists and provide tools to create your own email marketing campaigns. They provide reports; let you know how many people opened your email and how many people clicked through to any links you may have included in your email. Another important service that these companies provide is permission-based email subscriptions, where your customer agrees to let you send them emails. Permission-based email subscriptions are very effective in gaining consumer trust and safeguarding customers against junk mail.

What’s the big secret about email marketing? IContact offers these five rules for effective email messages:

1. Offer helpful, meaningful and value-driven content

2. Direct your message toward an individual rather than large groups (personalize the message)

3. Create integrated emails that can easily and strategically used with other internet applications

4. Allow open communication between sender and receiver

5. Messages must provide safe and private modes of interacting with others, including businesses, online

While email marketing remains extremely cost effective, big companies use email testing to ensure their email messages bring the highest returns possible. With email testing, you write two versions of your email-marketing message and two different titles. You divide your database of email addresses in to four groups (there are many scientific ways to do that and we could spend all day discussing the pros and cons of this topic). Using your email message provider tools, track the results to see which headline gets the most “opens,” and which message gets the most click-through. By doing this you can determine which headline has the greatest impact on your audience. You can also determine which of the two offers that you created, develops the most interest with your target audience. You will find this information useful for your next email-marketing message.

In developing its e-mail campaigns, make sure you use social networks and power through popular Internet web sites and online applications such as Kaboodle, Facebook, Digg, Twitter and increase the number of people can go. By understanding what emails do for you and what makes them effective, small and medium businesses can use to simplify and streamline the process of marketing via email, making them competitive with larger companies. For a small amount of money, any company can create massive e-mail marketing.

If this is something you’d like to try, but do not have the skills to do it yourself, take a marketing professional to help you. I am ready to help you with e-mail marketing efforts. If you need advice or complete a strategic marketing plan, you can call or send an e-mail to discuss your needs.


Online Marketing Services

Internet service providers on the market may be concerned by Yahoo last report earnings for the fourth quarter last year.

The figures show the company saw a turnover of just over $ 1.5 billion (948 million pounds) over the last three months of 2010, down 12 percent from the previous sector.

The income was affected by the conditions of its agreement with Microsoft for their search results Bing, who sees a percentage of revenue Yahoo! search, go to the technology organization based in Seattle.

However, chief executive officer of the company Carol Bartz described the last year as “encouraging” and said that plans to turn around the firm’s fortunes are “gaining momentum”.

He noted that operating income has doubled and the advertising revenue of the exhibition has increased 17 percent.

Before the publication of the report, Yahoo has confirmed that he fired one percent of its staff of about 140 employees.

News brought to you by CTR – Experts in Search Engine Marketing & Internet Marketing.


Internet Marketing News

Major shifts in leadership in the living area of all the marketing content increasing, this week’s online chat show in 2011 will be full of new developments in Internet marketing – and the trade should remain to maintain a competitive advantage.

The week began with news that Google is the search leader. As reported Brafton, comScore and Hit wise data reveals that most of the fields in search queries of Google by a wide margin. Reports on success of the company was supported by a subsequent Q4 earnings report shows that Google has seen a growth of 26 per cent of sales year over year in the fourth quarter. The success of Google Sites, as well as paid search revenues represents a substantial proportion of the profits.

This news was overshadowed by the announcement that Google CEO Eric Schmidt will step down to the role of executive chairman, and co-founder Larry Page will take over as chief executive officer. While Schmidt expresses his confidence that “Larry is ready,” the online community is in a stir; Google Trends reveals that Schmidt was a hot search on Thursday into Friday, and Real-time results reveal that social users are still chattering about the management switch.

Of course, Schmidt is not only making headlines for his new title. A report he wrote for the Harvard Business review earlier this month garnered a lot buzz this week. As Brafton reported, in the piece, Schmidt declares that 2011 will be the year of the mobile revolution, and the mobile market will be a focus at Google this year.

Schmidt’s declaration speaks to overall rising attention the mobile channel is getting in the online marketing community. On Tuesday, Brafton reported that the mobile app market is demonstrating rapid growth, and marketers might consider in-app advertisements. Notably, Google already has a presence in this market. Tech Crunch reported Apple’s most popular apps of all time, and Google applications dominated the top downloaded list.

Apple was also in the news this week for a management shift. CEO Steve Jobs will be taking a medical leave of absence. As Brafton reported, some speculate this will shake consumers’ confidence in Apple products, but marketers might want to take this idea with a grain of salt. Buzz about the iPhone 5 and continued online conversations about the iPhone coming to Verizon suggest Americans’ love affair with Apple mobile products will continue.

Apple’s iPhone and iPods may also be playing a role in promoting m-commerce. As Brafton reported on Wednesday, Starbucks is introducing a mobile payment system to users of select smartphones. This might help make mobile commerce a common practice among latte-loving consumers.

Facebook is also committed to getting in on the mobile market. This week, the company announced a new mobile app to bring Facebook to more on-the-go consumers.

The social site also made headlines because it is expected to drive social ad spend this year. Brafton covered eMarketer’s forecast that social spend will account for more than 10 percent of online ad spend in 2011, with Facebook serving as the biggest player in the social space.

Reports of increasing ad budgets for Facebook are accompanied by the company’s increased valuation. As TechCrunch reported, the company is estimated to be worth more than $70 billion.

Its stock among advertisers is also rising because of reports that it will expand its ad offerings and analytics. As Brafton reported earlier today, Facebook may soon offer CTR data to help brands discern which posts catch clicks, and the site seems to also be working on better local targeting.

Speaking of the local market, local deal-finder LivingSocial made headlines this week for a national Amazon deal. Could market leader Groupon have something to worry about?

If the buzz over LivingSocial doesn’t make Groupon execs nervous, perhaps the upcoming Google Offers will. Though the company hasn’t made an official announcement yet, Brafton reported that leaked insider documents reveal a planned product: Google Offers – a local email offering that will help connect small businesses with consumers. Marketers should make note of this development, as Google products tend to perform well with consumers – in fact, Google sites perform so well that some wonder if Google doesn’t favor itself in search results.

A report released this week from Harvard professor Ben Edelman concludes that search engines tend to favor their own sites in SERPs, and it finds that Google is the biggest offender. As Brafton reported, there are myriad interpretations of the study, and some believe Google sites take top result spots because they are popular and because Google is skilled at SEO.

Bing was not thrown under fire in Edelman’s study; however, it was scrutinized for having reportedly spammy affiliates that advertise on Facebook. As 0 Comments and 0 Reactions reports, one of the leading Facebook advertisers is a dubious Bing affiliate. Microsoft defended itself, saying, “Distribution deals and affiliate programs are an important part of how all search engines introduce their product to customers.”

In spite of all of these questionable reports, consumers seem to think search engines are reliable. As Brafton reported, a recent poll reveals that 89 percent of consumers trust search engines. This is likely good news to marketers, as we also covered a report that search spend is on the rise this year. Search engine marketing showed 23 percent year-over-year growth at the end of 2010.

Brands investing in search marketing shouldn’t underestimate the value of content marketing and strong SEO. As Brafton reported, B2B firms in the software and computing sectors are showing particularly strong adoption of content marketing this year, with 94 percent marketing with content. Yet, their strategies (or lack thereof) can be a lesson to marketers in all industries that content marketing requires an investment of time and research.

Allocating resources to content marketing will be especially important this year for brands that want to come out on top in Google searches. In a blog post by Matt Cutts, Google indicates it will be coming down hard on spammy sites and rewarding only quality content with top rankings. “We recently launched a redesigned document-level classifier that makes it harder for spammy on-page content to rank highly,” Cutts explained.

Next week you can expect to hear reports on the future development of Apple and Google, led by a new leadership. We can also expect a strong buzz about the content of the marketing will continue to look for signs of effective marketing strategies of content. Internet marketing stay tuned.


Email Marketing

What do you think when you hear the term email marketing? Do you think these “spam” emails that clog your Inbox trying to sell you supplements to iPods? Or do you think of the Nigerian lawyer who needs your help to get 300 million dollars on behalf of his client died on the country, which average willingly shares with you? I hope not, because email marketing is true that none of these things.

True e-mail marketing is a form of electronic commerce. It allows you to reach out and offer your product or service to customers and other stakeholders in a very cost effective. It’s a way that you as a trusted supplier can achieve and reach customers and potential customers. True e-mail marketing is permission marketing. Your customers will give their permission for you to contact them.

An email consists of two main components of the information that you want to covey. It’s usually in text form and a call to action, where the reader responds to your offer. A well-written email usually gets some kind of response from the reader. Because it does, it makes email a powerful tool for business. To get the desired reaction, an email should create a strong emotional response in the mind of the reader. This response could be a desire to connect with a person, an idea, a product, or a service. This emotional response occurs on many levels and it’s important for the businesses to understand how to reach those levels and learn how to construct email messages that are effective in provoking the desired response from readers.

It’s useful to use an email marketing service such as iContact or Constant Contact for your email marketing campaign. These companies have safe guards in place that prevents recipients from flagging your email domain as spam. Even though you ask for permission, a recipient can flag your message as spam, if he decides he doesn’t want to receive your email any more.

Companies like iContact and Constant Contact host your lists and provide tools to create your own email marketing campaigns. They provide reports; let you know how many people opened your email and how many people clicked through to any links you may have included in your email. Another important service that these companies provide is permission-based email subscriptions, where your customer agrees to let you send them emails. Permission-based email subscriptions are very effective in gaining consumer trust and safeguarding customers against junk mail.

What’s the big secret about email marketing? IContact offers these five rules for effective email messages:

1. Offer helpful, meaningful and value-driven content

2. Direct your message toward an individual rather than large groups (personalize the message)

3. Create integrated emails that can easily and strategically used with other internet applications

4. Allow open communication between sender and receiver

5. Messages must provide safe and private modes of interacting with others, including businesses, online

While email marketing remains extremely cost effective, big companies use email testing to ensure their email messages bring the highest returns possible. With email testing, you write two versions of your email-marketing message and two different titles. You divide your database of email addresses in to four groups (there are many scientific ways to do that and we could spend all day discussing the pros and cons of this topic). Using your email message provider tools, track the results to see which headline gets the most “opens,” and which message gets the most click-through. By doing this you can determine which headline has the greatest impact on your audience. You can also determine which of the two offers that you created, develops the most interest with your target audience. You will find this information useful for your next email-marketing message.

In developing its e-mail campaigns, make sure you use social networks and power through popular Internet web sites and online applications such as Kaboodle, Facebook, Digg, Twitter and increase the number of people can go. By understanding what emails do for you and what makes them effective, small and medium businesses can use to simplify and streamline the process of marketing via email, making them competitive with larger companies. For a small amount of money, any company can create massive e-mail marketing.

If this is something you’d like to try, but do not have the skills to do it yourself, take a marketing professional to help you. I am ready to help you with e-mail marketing efforts. If you need advice or complete a strategic marketing plan, you can call or send an e-mail to discuss your needs.


UK Search Marketing Agency

SEO positive, “white hat” internet marketing agency has been voted Britain’s number 1 supplier of integrated search marketing. This ranking gave Top SEOs, an independent Internet market and providers of web design. The award comes at a time when SEO is a rapidly growing positive because it strengthens its position in the top UK Internet Marketing field.

The top ranking for integrated search marketing was awarded following an extensive evaluation by Top SEOs research team. They assessed SEO Positive’s ability to consistently deliver high search engine rankings and an excellent ROI for Pay-per-click (PPC) campaigns. SEO Positive was found to have a strong track record of delivering page 1 results using ethical ‘white hat’ tactics for literally 100s of clients. This is now partnered by its PPC expertise.

SEO Positive recently added a PPC expert, Evaldas Balcius, to its team to enhance the PPC services it can provide to clients. Evaldus has exceptional PPC expertise, having managed a £100,000 PPC budget for a leading supplements supplier. This expertise will be in high demand now that SEO Positive is recognized as the UK’s No.1 supplier of search and PPC marketing services.

“SEO Positive has always aimed to differentiate itself by being transparent in how we deliver page 1 results,” said Ben Austin, SEO Positive’s Operations Director, “Our clients know exactly how and where their budget is being spent. We think this ethical, transparent approach is one of the key reasons we’ve been recognized as the UK’s No.1 integrated search marketing agency.”

SEO Positive has also recently become Google Adwords Certified and Google Analytics Certified. These awards follow an evaluation by Google of SEO Positive’s expertise in delivering pay-per-click campaigns and its ability to provide businesses with clear visibility of their SEO campaign’s progress.

SEO Positive will present its services and advice to businesses and participants in this year’s Internet World Exhibition (10-12 May), where they hosted an 18m ² stand. In promoting participation in the demonstration, SEO positive is the official sponsor of World Expo website throughout the period of January.


Internet Marketing Strategy for 2011

How many cards will be delivered in the hope of building your business? How much money you spend on traditional media, to no avail? If your web site and Internet marketing done correctly can increase demand and takes it into her business.

Many companies are not direct enough attention to their website or internet marketing and leave the big decisions, the development of content for web designers, or even better with family and friends.

These individuals though well meaning often have no practical knowledge of your business, industry or client issues.

As business owners we need to build our websites with an internet marketing strategy in mind as a first step, this will lead to a better strategically designed website. This will then lead to better content, website construction, design and Internet Implementation with better return on investment.

A website, built with a positive internet marketing strategy and message will speak to your clients, generate a response, and greatly assist with its appeal to search engines and visitors alike.

A website that speaks to your clients’ challenges, with content that offers solutions to their issues, including testimonials about your services, will engage them to contact or purchase your product and/or services.

The importance of your website cannot be overstated, as 80% of buyers visit a website before contacting a business – this is due in part to the web’s influence in buying patterns.

Your potential clients make decisions quickly as to whether they will call you or ultimately buy from you.

Think of your website as the hub for your Marketing and Branding activities. No matter what marketing style you are using direct mail, email, referral generation, PR, cold calling, etc. this style is driving buyers to your website. Your website is the portal by which clients and prospects are using to learn more about you and your services.

They are searching for information to validate you as a professional in your field. Your potential clients have a need for your service and your website must offer a solution to their problems. You must be able to speak to the challenges that your clients are facing.

If they find what they want, they will intervene. They go to your website to get an impression of you and interact with your brand and help you build your business.


Email Marketing Strategy

In the present world situation, status, e-mail is one of the best symbols of the inevitable and the most advanced technologies. There is no doubt. But if you’re doing your business using this code, especially if you try to use the same for all people in the business, is fruitful in all kinds of people, or not?

This is the main theme. If you want to do business and doing propaganda and publicity associated with a strategy for email marketing, the way will be extended to all standards of the people? Will it be available to all people? Assume that if you do your business in a particular standard that holds up well informed, educated public, then fine.

What about the rest of the people those with perhaps lower degree of technological or literacy advancement? Even though if you approach any “email marketing consultant” for “email marketing tips”, what they would like to say to you?

Will they give you their best advice to just to do your business among certain people only? It may even start to seem they cannot help you to promote and spread your own business among ordinary people.

So it is very clear that in the same manner, one can simply do his/her business successfully by making use of their service telemarketing or market research software only among technically well developed people.

But at the same time, if you want to do your business with great success, you have to approach and satisfy the normal standard of people only. Hence, making use of email marketing strategy may not give fruitful result to all businessmen and businesses.

For some companies, you will need to send their employees or even he / she will have to address all clients personally to promote each product. Currently on the competitive global market, a task to sell a product to people is always a challenge. You can’t do his business a success if they do not respond directly to people about their true feelings about a particular product.