Google Anniversary

Google is having its 12th Birthday today. Google Inc is the owner of the company and main search engine which is used in search by millions of people daily.

This search engine comes as a doctoral dissertation by Larry Page and Sergey Brine (two students of doctorate in computer science from Stanford University) to improve Internet Searches.

Coordination and counseling was done by the Mexican Hector Garcia Molina, who served as director of the Laboratory of Computer Science also from Stanford University parts of the project completed, Page and Brin founded on September 4 of 1998 for Google Inc.

The search engine overcame another popular at the time, the search AltaVista had been created in 1995.

Vint Cerf, considered one of the fathers of the Internet, was hired by Google in 2005. The company zovirax aciclovir trades on the NASDAQ under the ticker GOOG.

In October 2006, Google gained 1.65 billion U.S. dollars by the famous video site YouTube.

In April 2007, Google bought DoubleClick, a company specializing in Internet advertising for 3100 million dollars. Earlier this month, Google became the world’s most valuable brand, reaching the sum of 66,000 million dollars, beating flagship companies like Microsoft, General Electric and Coca-Cola.

In September 2010, Google implemented “Google Instant Search”, a feature that allows to search as the user is typing the search term.

This special occasion is celebrated the Google way with a very special Google doodle as in the picture. “Happy Birthday Google”.

Suit Filed Against Advertisers of Counterfeit Drugs by Google

Google has filed a civil accusation to strike back against what it calls “rogue online pharmacies” advertising counterfeit drugs in malware ads on its search site, Michael Zwibelman, Google’s litigation counsel, wrote in a blog post on Sept. 21.

Google has taken the fight to U.S. District Court against counterfeit prescription drug sellers that post malware ads on its search site.

In an e-mail to eWEEK, a Google spokesperson declined to comment further than the blog post.

The case filed in U.S. District Court for the Northern District of California named one individual and 50 unnamed defendants who violated the AdWords online-ad policies for advertising drugs and pharmacies not cleared by the National Association of Boards of Pharmacy, The Wall Street Journal reports.

Pharmacies advertising on Google must be certified by that organization.

The Google AdWords online advertising guidelines read as follows: “Google AdWords prohibits the promotion of online pharmacies and prescription drugs.”

“Litigation of this kind should act as a serious deterrent to anyone thinking about circumventing our policies to advertise illegally on Google,” Zwibelman wrote.

The company reportedly alleges individuals misspelled pharmaceutical names deliberately to get around Google’s AdWords policies on promoting online pharmacies, InformationWeek reports.

“It’s been an ongoing, escalating cat-and-mouse game—as we and others build new safeguards and guidelines. Rogue online pharmacies always try new tactics to get around those protections and illegally sell drugs on the Web,” Zwibelman wrote.

Zwibelman noted an increase in the volume of rogue pharmacies recently and also their sophisticated methods of bypassing Google’s controls, which include automated keyword blocking. He wrote that Google will add additional “bad actors” to the lawsuit as the company comes across them.

Rob Enderle, principal analyst for the Enderle Group, told eWEEK that it’s unusual for a classified advertising service, online or off, to sue an advertiser. Similar cases often involve the government or consumers buy cheap zovirax online suing advertisers rather than the seller of ads, or advertising location, initiating the suit, he noted.

“I think Google is doing this both to raise the integrity of the site and to make sure the problem doesn’t become so pronounced that the government steps in and tries to fix it themselves and create a nightmare for Google,” Enderle said. “They’re doing the right thing regardless of the reason they’re doing it, and the consumer can better believe in the integrity of what’s being advertised on the site.”

Google also filed a suit in December 2009 against a company called Pacific WebWorks to fight fake money schemes.

The same day that Google filed its case against the illegal prescription sellers, eNom, a large provider of Web addresses, agreed to collaborate with the LegitScript Internet pharmacy verification service to challenge Websites that host illegal online pharmacies, according to The Wall Street Journal.

Enderle expects Google to prevail in this case and hinted that this could lead to a criminal case. “There’s a package of evidence that a district attorney could carry relatively inexpensively into court and charge the individual criminally,” Enderle said. “This could prepackage a criminal case if they do it right and create the deterrent that they want.”

As Google fights counterfeit ads, its efforts could turn into a competitive advantage, as it assures consumers of the integrity of the site, Enderle explained.

“Rogue pharmacies are bad for our users, for Legalize online pharmacies and for the entire e-commerce industry—so we are going to keep investing time and money to stop these set of detrimental practices,” Google’s Zwibelman concluded.

Counterfeit drug distribution is a persisting enigma for the health care industry. On July 26 Oracle launched its Pedigree and Serialization Manager application to curb counterfeit drugs in the pharmaceutical supply chain.

Instant Search for Marketing by Google

Google recently introduced their “Instant Search” feature which starts to populate search results the instant you start typing into the search box.

At the same time, Google suggests alternate search terms as you type to help narrow your search without forcing you to enter entire search phrases. The main idea behind this new feature is to save users a few seconds on each search and cut down on misspellings for search terms, business names or product names. Users may not notice much difference in their overall experience, however, for small businesses and online entrepreneurs, this new search method carries a few interesting ramifications.

Since Google clearly ranks as the “900 lb. Gorilla” of the online marketing world, acting as de facto gateway to the Web for millions, any change to their system makes businesses nervous. Many have expressed concern that this latest change will force users of Google’s AdWords program, the search giant’s lucrative pay-per-click marketing arm, to pay for more expensive keywords. They reason that since the most popular search terms appear in the search box first, and that most people will opt to accept Google suggestions, those most popular searches will carry the highest click prices. In other words, businesses that depend on Google to show their ads fear that Google will force them to pay more money by recommending more expensive keyword searches.

I disagree. The suggested search term feature actually appeared on Google quite a while ago, and all that’s really changed is Google starts to display the actual search results AS you type. With the old 2-step process, Google made suggestions as you typed and then you clicked the search button to see the search results. Instant Search just creates a FAST way to see the results for different buy zovirax online uk search variations without forcing you to click the button each time to see those results. This process makes it simple to see the results, change your mind, and not wait for the results each time you change the phrase. My experience shows that most people always start with a broad search and then narrow it by including more descriptive terms (often called “long-tail” keywords) to better find what they want. This new process won’t change that. In fact, it will give people more chances to refine their searches on-the-fly by providing Google more details of what they want.

Instead of posing a threat, I believe this new Instant Search feature creates an opportunity for any business to perform high-speed market research to look for possible opportunities and trouble spots. The following four steps will help any small business use Google’s new feature for instant results.

1. Go to Google and search for your business as if you were a consumer.

2. Make a note of the keyword suggestions Google offers as you type.

3. See if those suggestions give you any ideas for your own marketing (since they should represent the most popular phrases).

4. Note which competitors show up and where you appear in relation to them.

These 4 simple steps make a great barometer for taking a read on your local market, fast. Who appears consistently? Who shows up hit-and-miss or every once in a while? Who shows up in Google Maps? If your competitors show up and you don’t, you’ve got some work to do!

Bottom line: as a small business, use Google’s new Instant Search to quickly get the big picture when it comes to your business, industry, and local competition.

TV Advertising: It’s Not Dead!

The economic recovery may be a now-you-see-it-now-you-don’t kind of thing but marketers aren’t waiting this one out.

Increased ad spending by automakers and financial service companies helped boost U.S. ad spending in the first half of 2010 by 5.7% to $63.5 billion, says WPP Group’s Kantar Media.

TV led the first-half rebound, with spot TV spending jumping 25% because of demand by auto companies, retail marketers and politicians.

Ad spending in the automotive category, which includes manufacturers and dealers, jumped 23.4% to $6 million. General Motors, Ford, Toyota and Chrysler each spent more in the first part of the year than they did in the same period last year.

Financial service companies, buy zovirax usa which curtailed spending in a big way last year, are jumping back into advertising, led by American Express, E-Trade—it advertised during the Super Bowl earlier this year—and J.P. Morgan Chase. Financial services advertising jumped 11.3% to $3.8 million.

Personal care companies, too, spent more—an increase of 11.8%— in the first half of 2010 than they did in the same period of 2009. The biggest spenders: Procter & Gamble, L’Oreal, and Johnson & Johnson.

Internet display advertising jumped 5.3%. Kantar doesn’t track spending on social networks or make grand forecasts, but eMarketer does. It has said that social network ad spending will total more than $3 billion this year.

Craigslist’s decision to ‘adult services’ a blow to free speech?

With Craigslist’s decision to replace its “adult services” section of its “Services” classifieds with a “Censored” bar that blocks that content, the online powerhouse has once again become a magnet for controversy among those who view the move as a cave-in to limit free speech and to those who accuse the site of facilitating prostitution and possibly a now-dead serial killer’s agenda.

n a poll Mashable is conducting about the change, the website asked readers if Craigslist’s “adult services” should be censored. So far, 71 percent of more than 1,800 who have responded said no, it shouldn’t be censored (although the caveat to that “no” is “because prostitution shouldn’t be illegal anyway.”)

In its coverage of the possible free-speech ramifications of the decision, the New York Times boiled down the issue: “Just how much responsibility does a Web site have for what is posted by its users, or for potential criminal activity that results from the posts?”

The liability issue has stirred up lots of debate.

“If you impose liability on Craigslist, YouTube and Facebook for anything their users do, then they’re not going to take chances,” Brian Carver, an attorney and assistant professor at the UC Berkeley school of information, told The San Francisco Chronicle last week in a story about the Aug. 24 demand from attorneys general to Craigslist to shut down the “Adult Services” section. “It would likely result in the takedown of what might otherwise be perfectly legitimate free expression.”

Technology Liberation Front blogger Ryan Radia wrote: “While the state attorneys general are likely celebrating victory this holiday weekend, all they’ve really done is to stifle free speech online and complicate efforts by law enforcement authorities to go after the real bad guys — you know, the ones who are forcing kids into sex slavery.”

He added: “Law enforcement officials should investigate sex crimes against children committed using the Internet and aggressively prosecute suspected child sex traffickers. Trying to intimidate interactive websites like Craigslist, however, is the wrong approach.”

That’s not to say Craigslist hasn’t been responsive to the pressure imposed by law enforcement and legislators, especially in light of the highly publicized Philip Markoff case. Markoff, who recently committed suicide, was facing a murder charge of a woman he purportedly found via Craigslist’s “erotic services.” He was suspected of attacking other women he met via the site’s classified ads.

In a Aug.18 post to the Craigslist blog, CEO Jim Buckmaster wrote that Craigslist “is committed to being socially responsible, and when it comes to adult services ads, that includes aggressively combating violent crime and human rights violations, including human trafficking and the exploitation of minors. We are working cheap zovirax intensively as I write this with experts and thought leaders at leading non-profits and among law enforcement on further substantive measures we can take.”

Buckmaster wrote that in May 2009, Craigslist “implemented manual screening of adult services ads … Since that time, before being posted each individual ad is reviewed by an attorney licensed to practice law in the US, trained to enforce craigslist’s posting guidelines, which are stricter than those typically used by (The Yellow Pages), newspapers, or any other company that we are aware of.”

He said that more than 700,000 ads were rejected by attorneys in that first year of manual screening “for falling short of our guidelines. Our uniquely intensive manual screening process has resulted in a mass exodus of those unwilling to abide by craigslist’s standards, manually enforced on an ad-by-ad basis.”

In the past, Craigslist has relied on the Communications Decency Act to give it the legal weight of immunity and in 2009 filed a civil rights suit against South Carolina Attorney General Henry McMaster, who threatened to prosecute Craigslist for criminal liability in allowing prostitution ads to appear on its site. South Carolina is one of the 18 states that sent the Aug. 24 demand.

“There are multiple ways in which to censor speech — one is directly through the courts, and the other is through a form of protest that says, even if you can do this, stop doing it,” Thomas R. Burke, a lawyer at Davis Wright Tremaine who specializes in Internet law, told The New York Times. “Maybe their point in saying they were censored is that people need to understand the law better.”

Furthering fueling the issue is the amount of revenue generated by that section of Craigslist. While Craigslist is mostly free, it does charge $10 to post an “adult services” ad. According to the Advanced Interactive Media Group, Craigslist’s “adult services” section accounts for 30 percent of the site’s estimated $122 million 2010 revenue. More than half the company’s revenue comes from recruitment advertising, while another 17 percent comes from New York city apartment ads.

While lawmakers and law enforcement may be touting the removal of “adult services” from Craigslist, is it an empty victory? Can the world’s oldest profession — and its off-shoots — be stopped by this or will it merely morph into more savvy language into the personals section?

Certainly, the demand remains strong. “For 2010, its ‘adult services’ revenue will be three times the revenue it generated in that category in 2009,” said Jim Townsend, editorial director of Classified Intelligence Report and the AIM Group.

Making Itself Felt Online – British Advertising Regulator

In the digital world, the most effective advertising is not always advertising in the traditional sense. Instead of buying ad space or time on a Web site, many marketers prefer to build their own sites or mobile applications or to promote their brands using social media, encouraging consumers to spread the word.

While some of this activity remains unregulated, prompting concerns that the Internet is a haven for misleading or unscrupulous marketing, with brand owners doing things they would not dream of doing offline, the loopholes that allow this double standard are slowly closing.

Last week, the Advertising Standards Authority of Britain, which monitors the content of most forms of advertising in that country, including paid Web ads like banners and sponsored search links, provided details of a plan to extend its oversight to social media, company Web sites and other nontraditional digital marketing activities. That means advertisers could run afoul of the standards authority for a misleading blog post or even a consumer’s Twitter postings, if they were part of a campaign employing user-generated content.

The British regulator was not the first to do this. The standards police in more than a dozen other European countries had already extended their monitoring to cover new kinds of marketing, after pressure from the European Commission in Brussels. In the United States, the Federal Trade Commission recently published guidelines for marketing via social media and blogs.

But the British approach is interesting because it includes particularly tough sanctions for violators and because it is being underwritten by a major online player, Google.

Under the system, set to take effect in March, the Advertising Standards Authority will study consumers’ complaints about the content of corporate Web sites, social networks and mobile applications, as it now does for traditional advertising. Offenders will be asked to remove misleading or inappropriate claims.

Those who refuse will be referred to Google, which has agreed to block buy zovirax 200mg paid search advertisements to these marketers’ Web sites — an enforcement mechanism that the standards authority and Google say is the first of its kind. Furthermore, Google has agreed to post warnings from the standards authority alongside search links to violators’ Web sites.

The system is not airtight — it will not cover Web sites based outside Britain, for example. On mobile devices, many people bypass Google and go straight to applications or Web sites.

But Google still accounts for 80 percent of Web searches in Britain, and advertisers say they welcome Google’s involvement, after the company dragged its feet for several years, delaying adoption of the new system.

“It certainly adds credibility to the enforcement mechanism,” said Stephan Loerke, managing director of the World Federation of Advertisers in Brussels.

Google has even agreed to finance the system with an undisclosed amount of “seed capital.” The money is needed because the standards authority’s normal source of financing, a levy on paid advertising, would not work for other forms of company-sponsored marketing.

The collaboration is not driven entirely by altruism. The standards authority is an industry-financed body that operates independent of the government. Marketers, ad agencies and Internet companies are eager to demonstrate that “self-regulation” can protect consumers at a time when the future of marketing is under scrutiny.

Lawmakers in the United States, Europe and elsewhere are investigating the practice of “behavioral targeting,” in which consumers’ Web browsing patterns are mined for clues about their interests, so that marketers can show them relevant ads.

Consumer groups say this raises privacy concerns, and a European Commission panel recently proposed far-reaching restrictions on the practice.

Advertisers and Internet companies say that if behavioral targeting is banned or curbed, the advantages of digital marketing disappear. As they battle against the proposed restrictions, a bit of new self-regulation may be a small price to pay.

To Regulate Online Marketing, Advertising Standards Authority Extends Remit

The Advertising Standards Authority has announced that it will soon be regulating online marketing, in response to thousands of complaints which until now fell outside its jurisdiction. The ASA website clarifies:

“From next year, the rules in the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (the CAP Code) will apply in full to marketing communications online, including the rules relating to misleading advertising, social responsibility and the protection of children.”

The ASA already regulates paid-for advertising space, but the new CAP code sanctions will also cover marketing communications on the advertiser’s own website. In addition, they will regulate any advertising in non-paid-for space, such as on social media sites. Of course, this only applies to sites the ASA can control, so the move buy acyclovir will only have repercussions for UK digital marketing.

Websites breaching this policy could be subject to the removal of their paid-for advertisements, removal of pages linking to prohibited marketing, or even being emblazoned with an ASA advertisement highlighting their non-compliance. Meanwhile, content classed as “journalistic” or “relating to causes or ideas” will be above the law.

The operation will be funded by a 0.1% levy on paid-for search engine advertising, with additional capital from Google. With implementation forecasted for March 1st 2011, CAP Services have six months “to conduct training work to raise awareness and educate business on the requirements of the CAP Code, particularly amongst those who may not previously have been subject to ASA regulation”.

Online Ads to be Regulated in UK

The Advertising Standards Authority (ASA) in the UK has announced that it will be regulating all online marketing and advertising from 1 March 2011.

The implementation of such regulations will allow the ASA to remove advertisements and statements from Facebook, Twitter and pay per click (PPC) ads on all search engines.

Paul Bryne from Greenlight, a search and marketing company, had the following comments about how the change will affect online advertising:

“The ASA has been an active player in dealing with misleading and controversial advertisements in the UK for many years. It will likely operate as it does offline and wait for a complaint to be raised before conducting an investigation and taking action.

How then would it go about removing a misleading PPC ad?

If you dig a little deeper, the extra funding for this new extended remit has come from Google. It has reportedly contributed £200,000 [AUD $339,910] to the new scheme. With such support from the world’s biggest search engine, the ASA would appear to have a readymade solution to have ads taken down when advertisers are not behaving.

The new regulations also give the ASA the ability to position ads in the place of those of a malicious advertiser. As such, come March 2011, advertisers will need to be careful how they describe their competitors and/or offers. They will also need to be wary when bidding on competitor keywords or trying risqué copy to catch a potential customer’s eye.

How will this affect advertising on social media?

Due to being relatively recent, social media is probably not as regulated as other advertising fields. However, advertisers will need to up their game and be more wary about what is communicated in their official tweets, generic zovirax online Facebook ads or Facebook pages.

With the new regulations, businesses will likely be held responsible for comments made on their Twitter and Facebook pages which viewers deem to be offensive. They will need to implement stringent and rigorous measures to ensure they are fully aware of exchanges so they can act appropriately. There have been several examples where employees have been known to send malicious or foul language tweets under their companies’ official listing. Under the new regulations, these firms would most likely face complaints and possibly fines from the ASA.

For site owners who host ads from the Google Display Network or other ad networks, the regulations could mean their site can be liable for hosting ads that are considered misleading or malicious.

Although the change in regulations does throw up a number of questions, it could possibly help popular brands who are victims of companies selling illegal copies of their products through PPC or other online channels. If the ASA focuses more on products-based advertisers rather than content, they potentially could remove advertisers who drive up the cost of branding online, damage the perception of a clients brand through cheap copies and irrelevant content, and make PPC in particular a less competitive space on certain keywords.

Time will tell but the ASA’s step into the online world will require advertisers to be more watchful of how and what they communicate online, where they advertise and also the chance to work with a regulated advertising body to hopefully better protect their brands online. In addition with online advertising spend forecast to grow, this can only raise the profile of the industry possibly encouraging other similar regulatory bodies globally to follow suit.”