Heatherington Releases a New Book to Help Businesses Get Traction Online

New book, “SEO & Social Media Marketing Guide,” explains what businesses need to know about SEO and social buy zovirax aciclovir networking and how they can help build their brand online. Having a website is essential in today’s world, but establishing a website is no longer enough. It must be optimized for search engines and leveraging a website using social networking platforms is crucial. The book is geared to brick and mortar businesses that don’t have the staff or budgets to devote to large marketing campaigns.
Kalispell, MT, August 30, 2010 Author and business expert, Tom Heatherington, has announced the release of his newest book, “SEO & Social Media Marketing Guide.” This digital publication represents Hetherington’s twenty years of online marketing experience, and details how to leverage today’s Web 2.0 resources and SEO to maximize local search results.

His book provides readers with a step-by-step online marketing blueprint that can help to increase website traffic and grow a network of potential customers and contacts. Readers will learn the essential steps needed to launch an ongoing web marketing campaign.

“My book explains every important tactic you need to attract targeted traffic organically, build a loyal following of customers and prospects, and how to market effectively to your social network of contacts,” said Heatherington.

Having a website is essential in today’s world, but just establishing a website is no longer enough. It must be optimized for search engines (SEO), and leveraging a website using social networking resources is crucial.

The book illustrates what SEO best practices entail and shows how social networking and can help build a brand online. These are invaluable marketing tools, but busy business owners are often overwhelmed by the process, and may not have the time, knowledge or personnel to implement a website marketing strategy. The “SEO & Social Media Marketing Guide” is geared to individuals and owners of small brick and mortar businesses that don’t have the staff or resources available to devote to large marketing campaigns.

“It doesn’t require a lot of money or technical expertise to optimize a website and promote it strategically online. As an example, there are a number of little-known resources that will list a website for free, which can help drive traffic to a site and generate highly-targeted leads. It’s just good business sense to utilize these resources to help your business grow and thrive,” says Heatherington.

The “SEO & Social Media Marketing Guide” addresses such topics as SEO, keyword research, obtaining quality backlinks and social media marketing. The book explains how to rank higher in search queries, and the importance of creating compelling keyword-rich content, in addition to social networking, blogging, social bookmarking and other core topics.

Heatherington is confident that, “If applied correctly, the information in the book will work for any business and I promise a 60-day, 100% money back guarantee if the book doesn’t meet expectations.”

When you purchase the book through the website, you can download it immediately and begin using the information to launch your online marketing campaign and start attracting new customers.


Online Marketing Tools Guide

The Web has given entrepreneurs lots of new places to market themselves. But it can also help them streamline their marketing in the nonvirtual world.

Numerous sites let you easily design fliers, stationery and business cards; while others let you edit photos and put together booklets and newsletters. And if you decide you need outside help for these tasks, online marketplaces let you solicit ideas from hosts of designers.

Here’s a look at some of the offerings out there—and how to stay away from pitfalls when using them.

Get It on Paper

Dozens of sites have popped up that can help you design and print your own fliers, brochures and other marketing materials. And many of them provide ready-made templates, so all you need to do is choose what you’d like—such as stationery, business cards or fliers—and plug in your information.

Among smaller providers, one popular option is Vistaprint NV, which lets you use a template or upload your own designs and logo. Vistaprint also lets you set up contact lists and will address and send out your materials.

A number of bigger names offer these kinds of services, as well. Staples Inc. and FedEx Corp., for instance, let you design your products on their websites to be printed out in the companies’ stores or delivered. Hewlett-Packard Co.’s Marketsplash service lets users customize materials on its website free, then print them out at home or a professional shop. Right now, only owners of HP products can use the service, but starting in September, all small-business owners will get free access.

Making Pictures Perfect

A good photo—whether it’s a shot of your product or a customer using your service—can be crucial to a marketing campaign. But getting a good photo can be a tough task for an amateur shutterbug.

That’s where the Web comes in. Photo-editing software and sites—including Google Inc.’s free Picasa program—make it easy to turn your photos into professional-quality products. You can crop photos, change the contrast, fix red-eye and perform other cleanup jobs that once required people to use software like Adobe Systems Inc.’s Photoshop. What’s more, sites such as Blurb Inc., Shutterfly Inc. and Eastman Kodak Co.’s Kodak Gallery make it simple to put together a marketing booklet using photographs that you’ve taken.

If you find that you’re not getting any good shots at all, many websites—such as iStockphoto, a subsidiary of Getty Images Inc., and Corbis Corp.’s Veer—will let you buy professional-level photos to use.

Be sure that you trust any site you use, however. In particular, make sure you’re confident that the sites actually hold the rights to the photos order zovirax they’re offering. Improperly using a photo that someone else owns “can create a significant liability for your business,” says Michael Fleischner, founder of marketing consulting site MarketingScoop.com and The Marketing Blog.

Legitimate sites generally aren’t cheap and are tightly controlled, Mr. Fleischner says: “It’s virtually impossible to download anything from the sites without some type of subscription.”

Don’t Go It Alone

If you decide you need help getting your marketing materials together, the Web can help you get input from lots of professionals.

Crowdsourcing websites such as crowdSpring LLC allow you to post what sort of work you want done—such as having a new logo designed—and how much you’re willing to pay. The designers on the site—who number more than 67,000—can submit entries for the project, and from there you simply pick your favorite.

The site says each project receives about 110 submissions, and it typically takes nine to 10 days to get the first designs. The cost varies based on the project. The site sets minimums for all projects—ranging from $200 for a logo design to $1,000 for a product design—but the company can decide to pay whatever it wants above that, says co-founder Ross Kimbarovsky. Companies that use the service also pay a $39 listing fee and a 15% commission on the award amount.

Things to Keep in Mind

While do-it-yourself websites simplify things, there are some potential traps to watch out for.

If you’re using a template for any of your materials, be careful that it fits with your brand and with what you’re hoping to express without sending confusing messages to your customers. If your business is trying to present itself as very laid back or hip, for instance, a very formal template might send the wrong message.

What’s more, try to tweak the designs a little, if possible, to make your company seem unique—and avoid looking like you just filled in the blanks on a form. Most sites have settings that allow you to do this kind of tweaking.

Finally, don’t get so tied up in technology that you forget the basics of marketing. If you’re using a website to design postcards, for instance, be sure to include a coupon—so when the coupon gets redeemed, you know the cards are working.

“Don’t create content for content’s sake,” says Ann Handley, chief content officer of Marketing Profs LLC, an online publisher and media company. “Add some call to action in whatever marketing you’re doing. It’s basic stuff, but people forget about that when they get into tools and cool stuff.”


Online Ad Spending Skyrockets

Revenues from online advertising in Canada blew past expectations in recession-ravaged 2009 and are expected to jump another 15% this year, according to new figures out Tuesday.

The Interactive Advertising Bureau of Canada said revenues hit $1.82 billion last year and will reach $2.1 billion in 2010.

“It seems incredible that after passing the $1 billion revenue mark just two years ago — and after the worst recession in history — Internet advertising in Canada is poised to break through to the $2 billion mark in 2010,” said Paula Gignac, president of IAB Canada.

What’s more impressive, according to Gignac, is that ad spending on the web in Canada has grown at a double-digit rate in the face of low, no, or negative zovirax aciclovir online growth in other countries.

Online ads are rapidly closing in on newspaper ad revenues with Internet spots now representing 13% of the combined $13.8 billion spent on advertising in all media.

In 2009, search-based ads continued to lead the share of dollars spent on the web, followed by display ads and classifieds. Sales of online video ads nearly doubled last year to hit $20 million while publisher-based email ads lost ground, falling from $18 million in 2008 to just $13 million in 2009.

Ads embedded within video games were also reported for the first time with $3 million in revenues.

Overall, automotive, packaged goods, financial, technology and retail companies spent most on Internet ads.


SEO and Website Marketing Firm Helps Small Businesses Dominate The Search Engines With SEO

Seattle, WA — Seattle SEO expert and website marketing firm is making its mission to help small businesses dominate search engines like Google and Bing with SEO (search engine optimization) in order to deliver free traffic to their websites.

Small businesses that invest in professional website marketing and quality SEO services can position themselves to save money on long-term website marketing expenses, because the organic (or free) traffic that search engine optimization provides tends to build and increase over time. In contrast, paid traffic sources like PPC (Pay Per Click) or classified ads in conventional vehicles like the Yellow Pages may also be effective at attracting customers, but they stop working as soon as a business stops making payments for the ads.

In today’s economy, many small business owners want online marketing methods that are effective on a long-term basis, yet they don’t have the time to become proficient in SEO or manage the campaigns themselves. And they don’t have the budget to afford a fully staffed in-house internet marketing department. That’s where Musson Media, a local Seattle SEO company, becomes a valuable partner.

“Professionals such as chiropractors, dentists, personal trainers, massage therapists, dermatologists, speakers, trainers, contractors, ordering zovirax online physicians work full time applying their expertise. They’re often too busy to carry out a small business marketing plan. But they can gather new client leads and increase visitors to their websites by working with local experts like us who really know Seattle SEO,” said Tyler Musson, small business SEO expert and owner of MussonMedia.com.

“We started Musson Media Consulting to help small business owners grow their business online while reducing their marketing expenses. But we also found that many businesses are not fully aware of how much benefit they can get from website marketing and SEO (search engine optimization), so we offer our clients plenty of free comprehensive video courses in the basic fundamentals of online promotion and SEO. They can visit our website to view the videos at their convenience,” added Tyler.

Musson Media’s professionals are experienced in designing custom SEO marketing strategies for small business owners. From in-depth keyword research, to onsite integration of content, videos, and images, to off site linking plans and social media marketing, the Musson Media Consulting team has knowledge and expertise with search engine optimization and website marketing that small business owners need to grow their businesses.


Selling Solar : The 7 Elements of Great Online Marketing

Lately I’ve been hearing more and more from customers about “SEO and SEM”, which are short for “Search Engine Optimization” and “Search Engine Marketing” respectively. This topic is often misunderstood, and can be frustrating to business owners and marketing departmets in the solar industry. Our core business is not about understanding the nuances of meta-tags, Alt-Text, page rank, rich media, etc, it’s about selling solar, and most companies would rather be out selling, (which is music to my ears by the way).

With the growth of solar contrasting the overall backdrop of a slow economy, agencies are aggressively rushing to go after solar companies. Using lots of high-minded “agency speak” they set out to convince us that they hold the magic key to more leads, higher sales, and world class brand recognition.

Unfortunately, once a contract is signed the results often look the same. Yes, your website gets a makeover, maybe you rank a little higher on search engines, maybe your company even gets a Facebook page. Still, the highly qualified leads and increased inbound sales volume remain sluggish… Magically creating a need for more in-depth services and paid advertisements, which the agency is happy to provide.

Here’s the hard reality… Your website is only as good as the content you have on it. What’s more, very few agencies have the solar industry knowledge and expertise needed to take you much further than you can get using traditional advertising and lead-generation solutions that spare you the agency speak.

Although we all want to become the go-to solar company, it’s very important to use existing business sense before venturing into online marketing. It’s up to us to understand who we can best serve, what we have to offer, and why we are the best choice for customers. This often requires a little more thought and discipline than it would seem, and it is absolutely critical to your online marketing success.

Understanding and planning around the three points outlined above makes online marketing fluid and seamless. Your web presence becomes an additional sales person, creating more time for you to work with the most qualified leads. Unfortunately, for many companies, their online marketing exposes a half-baked effort to potential customers, it actually makes them look worse than simply not being there at all.

Before moving forward with an online strategy, consider the points above and build your strategy around them. Once you’re ready to take charge of your online presence, use these 7 relatively simple steps to produce quality results.

The 7 Elements of Great Online Marketing

1. Define a Keyword Strategy
Create a list of 3-5 keywords a qualified prospect would search with.
Think as a qualified prospect looking for your services. To attract customers, you need to think of the terms that they would use to find information as a layperson. Focus on getting to the core of what the customer is looking for and avoid terms well known by industry insiders as they could draw unqualified visitors.

The keywords you choose should be based on difficulty and relevance.Some very general words such as ‘solar’ or ‘green’ are very competitive, making it harder to rank well for them. As a small or medium-sized business, you probably want to choose less competitive keywords more specifically related to your business. The greater the volume of searches on a keyword, the more competitive it is.

Now that you’ve identified your keywords, you should incorporate them into your website. We will talk more about this in the upcoming section on website optimization.

*Note that keywords do not have to be perfect at first. You can test different keywords or phrases to see which get the best results. More on this in a later section.

2. Optimize Your Website
Once you’ve found your keywords, you can develop your website to rank highly in searches for them. This is what Search engine optimization (SEO) is all about. Being ranked highly on the right keywords will ensure that your company is found by the right audience.

While it has become common for businesses to build their sites specifically for high ranking on Google and other search engines, (creating a burgeoning SEO industry in the process) search engines like Google are constantly finding new ways to weed out sites that are designed solely for search engines and do not offer quality content to users.  This makes sense when you think about it, the sites with the most useful and relevant information for the user should be the highest ranking. Still, understanding how search engines find relevant sites is an important component of great web development.

A quick side note on SEO: On-page vs Off-page ranking

On-page SEO has to do with how your website is read by search engines. What can be inferred from your page titles, meta descriptions, headlines, and copy, along with how often the site is updated. More and more search engines are measuring the quality of the hosting as well, as they believe that sites with more robust hosting, higher speeds, etc are run by more legitimate organizations. In general, any shortcomings with on-site SEO can be quickly revised for immediate improvement. About 25% of your ranking comes from on-page SEO.

Off-page SEO: measures your ‘authority’ on the web, which includes the number of links to your websites from other websites, and how highly ranked those sites are. This takes more time to develop as it is no longer simply a matter of getting a lot of inbound links to your site. About 75% of your ranking is determined by off-page SEO.

What affects On-Site SEO rankings?

MOZ Rank – MOZ Rank offers a general measure of your site’s authority overall. The process is a bit technical, but the best way to positively affect your MOZ rank is to keep fresh content going onto your site regularly. More on this later.

Page Titles – Page titles tell the search engines what the pages they’re indexing are about. You can see these titles at the top of your browser when looking at a webpage.

Meta Descriptions – Although not directly an influence on ranking, meta data is what a person see’s as the description of your site in search engine listings. They give the user the chance to evaluate whether the result is what they’re looking for before actually clicking on the link to your page.

Headings – In the HTML code of your website, you’ll see that some text will have tags like <h1>, <h2>, or <h3> around it. Text in these tags is more often read as keywords than regular body text, and are weighted more heavily by the search engines. Therefore, it’s a good practice to put keywords in these headings when appropriate.

Images – Images are both positive and negative on your site. One the one hand, having too many images can slow down the load time of your page, negatively impacting your user experience as well as your search engine ranking. On the positive side, images that contain relevant ALT text in their descriptions add an additional weight on conventional search engine rankings, as well as making them available on image searches. Using high-quality, fast loading images with keywords in the ALT text can be a big enhancement to your site.

URL’s – The two most important things to know about URL structure without having to be a web-developer are first, to be sure that all of your pages have the appropriate 301 Redirects, and to avoid deeply nested URL’s.

Cascading Style Sheets (CSS) – CSS puts your site layout data in a different file than your HTML code, which is where the content is stored. Having a CSS prevents the HTML code from being diluted, and therefore creates a higher ranking in the search engines when read. Using a CSS is extremely important in the current SEO landscape.

Your Domain – Very simply, when search engines look at a website, they check to see how long the domain name is valid. Sites with longer registrations are considered more serious and therefore have better authority.

3. Convert Visitors to Leads
Now that you’ve targeted your audience with keywords, optimized your generic zovirax site, and have been doing great things with off-site SEO you’re getting more traffic to your site than ever. Now we need to start turning these visitors into leads, and then into customers.
Conversion is the name of the game here. But how do we get them to convert?
First, make all your visitors, but particularly your new visitors an offer. Offer them something of high-value.
Next, create a call to action. Guide customers to a form in which they can register to receive the offer. Create a special landing page for this, so that results can be accurately measured and analyzed easily.
Lastly, use the results to make adjustments to the offer and the process of presenting it until you have the conversion rates you’re looking for. Repeat as necessary.

*The offers you make will be the critical tool for converting your visitors. Make sure the offer is captivating and easily understood. Make it easy for customers to see value in so that you are starting the interaction with them on a basis of quality and authority. Some good examples of offers include e-books, white papers, or invitations to local educational events, but use your own ideas to create something that is valuable and really reflects what you want your customers to see. Design any offer to be the basis of an initial conversation with the customer.

4. Blogging and Content Creation
Publishing content on the web is easier than ever before. Still, it’s important to have the prior elements of your website completed before you begin your foray into the online publishing and content creation world. Once you have your site optimized, a high level of authority, and a process for turning visitors into customers it’s time to start ramping up your content.

Blogging, ebooks, and webinars are great ways to attract the right visitors to your site, and often the most powerful way to help them see the value that solar can bring to their lives, and your business can bring to them as a client. When thinking about what content to produce, it’s important to keep the customer’s perspective in your mind at all times, avoiding the temptation to use these channels as opportunities to directly market products or services, or “pitch” your company before establishing your validity and authority in the space. Focus on offering industry information, and market data as opposed to product or service information and you will make your viewers feel confident in you.

Getting Started:
The most important thing about blogging is to be sure your content is a part of your existing company website. In our industry, we see hundreds of company websites that are little more than an online brochure offering an outline of the products and services the company provides, and names of the industry associations, certifications and other credentials held by the company. While all of these things are valuable to customers at the right time, pushing them to the front of the page without offering any further information or insight from your company or executives leaves visitors without a basis for the initial trust needed to engage with you.  By adding fresh content you not only engage your visitors on multiple platforms, promote your industry leadership and expertise, and create validity and trust, you also improve your ranking in search engines and your DMOZ scores, leading to even more visitors.

Choosing Your Topics:
Start with a specific purpose in mind. What do you feel is most important for anyone to know about solar in general? What piece of information do you have that if understood by your target market, would shift their perception of solar from being just an option to an opportunity, and how can you make these points in an educational and engaging way?

Start with the questions customers ask you most often right now. . . Write them down and then re-think the specific answer you would give to them in-person or over the phone. A great way to quickly create a great blog is to dictate this answer exactly as you would if asked in person into a recording device, then simply transcribe your recording onto your computer. There you go! You’ve just completed your first blog post.

*Once you’ve completed your blog post, webinar, ebook, or any other kind of content, always be sure to include the call to action we discussed earlier in this paper at the end. This gives the consumer a chance to connect with you at a point where they have the maximum exposure to you as an expert.

5. Get Yourself “Out There”
The topic of social media is perhaps the biggest land mine I’ve encountered since dedicating myself to working with the solar integrator and installer community. That being said, I would be doing you all a disservice by ignoring, or tiptoeing around the topic, and I want you all to become the best in your industry. Social networking is real, it’s the most popular reason people use the internet, and it has become one of the most trusted and powerful applications for businesses to use in their marketing.

Having tripped over the land mine so many times, allow me to dive on it face first this time…

“Google (in it’s current form) is dead, it is being supplanted by people’s preference for information based on the opinions of their friends and trusted colleagues on their social networks”.

Social media helps identify the most proficient, passionate, and professional businesses to their most qualified buyers by offering pre-validated and approved content across networks that go several degrees deep into various affinity groups, while allowing clients and advocates to vouch for those businesses in a specific context. Social networks are formed within others, then expand to additional users who share the affinity of the group, creating exponential opportunities that are impossible in a single-user linear search environment. Social Media allows you to immediately identify these new members, and offers direct contact between you and your employees and new well-qualified prospects in a non-invasive, socially acceptable platform that does not exist anywhere else.

Now, the last thing any business executive or owner wants to hear is that they need to be spending time on social media sites in addition to their already overpacked schedule of responsibilities. I get it. In response to this, I’ll simply reiterate that there are ways to manage and shine in the world of social media that do not require significant time commitments, and are actually a pleasurable experience for most owners and executives. I get into some of these methods in another paper “An Executive’s Guide to Overcoming The Social Media Conundrum”. For now, the most important things to know is that although there are new social networks popping up every day, the three sites that matter in the U.S. are Facebook, Twitter and LinkedIN. These sites all offer unique value to businesses that produce additional sales, and all share one key ingredient – they can be managed passively and offer powerful connections with almost no time commitments.

6. Nurture and Develop Your Leads
Nobody buys solar on the spur of the moment. We know this already. So maintaining consistent contact and a positive relationship with your prospects pays. This should be done throughout their entire process of information gathering, evaluation, and decision-making, so that you remain top of mind once they reach the “moment of inspiration” when they decide to take action to move forward. Once this process is complete, prospects will self-select, engaging you with an invitation to start a sales process. As you’ve stayed with them throughout their info gathering and evaluation, you are in a position of knowing that almost all of their objections have been addressed and they’re simply looking for confirmation of their conclusions from you. All before ever making a proposal.

Much of the foundation for lead nurturing has been accomplished with your existing marketing efforts already. Now you just need to maintain relevance to your prospects amid all of the other responsibilities and interests they have. One of the best ways to do this is to use the opt-in information you gathered from them on their website visit to keep them informed of interesting and other informative topics as they develop in your industry and at your company. Email is a very good tool for doing this, and there are ways to make your email communications welcome every time.

The Golden Rule of Email Marketing: Stay relevant.

It’s necessary to track which of your high-value offerings your visitor was interested enough in to offer their contact information. Make sure that the emails you send are on a topic that correlates in some way with what the initial interest was, or else you run the risk of their opting out of future notifications.

Also…
Make sure every email you send has something in it for the reader. Maybe it’s another great whitepaper, or an invitation to a webinar. Maybe it’s a chance to meet with someone in the area who just put solar on their home or business
Include a call to action. Make sure the reader knows exactly who they can contact with questions or for more information on your topic or about buying a system.
Have a personality. Avoid canned looking emails that make readers feel like they’re being spammed. Write the copy off the cuff and make it interesting for the user to read. Entertain them as you educate them.
Measure your results. This is very important as over time you’ll find that certain email layouts, topics, and even delivery times get better results than others. You also want to watch out for any opt-outs. You want to nurture these prospects, not annoy them.

7. Analyze and Refine
Like so many things on the web today, it’s gotten easier than ever to track the movement of all your traffic and to analyze you site to reveal patterns that can get you much better results in the form of sales. Make sure all of your websites, and each page within them has the appropriate tracking code, and make sure you have a robust analytics tool that can help you understand your audience better. Most of these tools are either free online or have a nominal cost for particularly robust service.

Set metrics for traffic, conversions, leads, and any other specific items are important for you to measure based on your business model. If the metrics are not being met, make the refinements and test again. Changes in things like the position of content, conversion forms, and site content make a huge difference for users, and there is no consistent best-practice beyond what has become the standard for websites in any industry. Also, how often you send messages via email to prospects can get different responses, so again it’s important to have a system that monitors their response for you.

Without a doubt, opportunities to change, revise, and just generally improve on your existing site will crop up regularly. This is the greatest thing about online marketing. When you identify these opportunities, make the changes you need to improve your conversion rates, lead flow, contact and sales opportunities. Never be afraid to try new things, even if they seem a little too out of the box for your taste. Everyone is a little different out there, and will respond to your communication in different ways. By consistently trying out new ideas, formats, and styles, you’ll learn more about your audience than you ever thought you could, and in time will transform your website and web identity into a sales engine that delivers a very high percentage of targeted, qualified people. Buyers who have done their research and decided to engage with you in order to buy a system.


Online Marketing Basics

Building a business online isn’t rocket science, but, like starting a business anywhere, it requires discipline, attention to detail and trial and error. One of the most important aspects of making your online small business work is to focus your efforts in the direction of online marketing, making sure your Website or blog appears high in search results and through social media for customers seeking your products or services. In bricks and mortar businesses it’s location, location location. In online business no better means exists to help your business be found than paying attention to online marketing. We’ll look at some online marketing basics and issues that can create difficulty for marketing your small business online in this roundup from Small Business Trends.

Small Business Basics

Creating video to market your small business in local search. Small business marketing coach Bryan Bliss explains how to market your small business in local Internet search by creating simple online video content. Bryan even gives a step by step tutorial for creating a video for a local real estate business including a digital walk-through for potential buyers. Generosity Marketing

Google, Verizon deal could threaten small business. A recent New York Times article looks at the problems that may arise if a deal allows faster delivery of online content for companies that pay for it. The agreement between search giant Google and Internet provider Verizon could favor large companies who could afford to pay to have their online content upload more quickly than small companies. Critics of the deal want safe guards that will keep the Internet an equal playing field for all. NYTimes.com

Tools & Tips

It’s about more than marketing. Web analytics is famously useful as a marketing tool. But that, it turns out, is not all Web analytics is good for. This post looks at some of the other aspects of your business that can benefit from Web analytics as a small business tool. Level Analytics

Beware of false prophets. Understandably, Aaron Wall, an SEO expert, is generally suspicious of anyone who claims Search Engine Optimization is unimportant when it comes to online marketing. And well he should be. But there’s a deeper message to this post about failing to properly buy aciclovir uk understand the nuts and bolts of how to market your own business online…and about the dangers of trusting in shortcuts. SEO Book

A tool for better local search engine marketing. Check out this overview of a tool that can help you look for ideas on marketing your small business locally. Though the Internet is global, marketing your business locally can be just as important and the Internet can be important for that too. The right approach can help you dominate that niche too. Small Business Search Marketing

Strategy

How do you pick your marketing keywords? Attracting the right customers to your Website will be one of the keys to your online business success. And the key to attracting the right customer is using the right keywords. Stoney deGeyter has some thoughts about those right keywords. He’s also got some thoughts on the wrong ones. Are you using them? Search Engine Guide

How online marketing leads to offline business. Online marketing is not just for online only businesses…obviously. Many bricks and mortar small businesses have benefited greatly from use of online marketing techniques. How do they do it? And how can you and other small business owners imitate their success. Duct Tape Marketing

Targeting your customers on your Website. Can you imagine knowing everything (or everything important) about your customer the first time they visit your site? A variety of companies are offering onsite marketing options to help you target your visitors and know how best to serve them immediately. This article looks at some of the options available. WSJ

SEO Ideas

Staying away from the dark side. Like the Jedi Knights in the popular Star Wars movie franchise, staying away from the dark side is important, especially the dark side of SEO. Here are five tips that you shouldn’t follow when marketing your online business. Stay away from the dark side and you and your business will prosper. CIK Marketing
So what exactly are Google tags? And how can they help you market your business online. Is this ever your lucky day? Online marketing consultant Chris Piepho has been working with these little tools for almost a month now and has some important data to share.